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From Home Furnishing Business
Cort Creates Certified Furniture Program
November 21,
2014 by in Business Strategy, Industry
Cort has created a program that certifies products sold in its furniture clearance centers.
The Cort Certified program guarantees consumer will be completely satisfied with their experience and purchase.
This program includes a five-point pledge to customers, 14-day return policy and Cort Certified stickers that guarantee an eight-step checklist for quality on every piece of furniture and all accessories.
Under the plan, the furniture sold in the clearance center will be inspected by Cort for cleanliness and structural integrity; furniture purchased will be the items selected from the retailer’s floor; professional service will be supplied throughout the process and, product can be returned within 14 days for a full refund if not satisfied. The program also guarantees if any product purchased from the clearance center is found to be defective within 90 days of purchase, it will be repaired or replaced.
“We have always stood behind the furniture we sell in our Cort Furniture Clearance Centers,” said Lisa Woodworth, vice president of marketing. “Now, with the Cort Certified Program, we put that in writing to our customers so they can feel confident in their purchase and trust in Cort to always be there for them. At Cort, we believe our customers’ satisfaction is the greatest measure of our success.”