UPDATED: Heritage Home Shifts Some N.C. Upholstery Production

November 5, 2014  by in Business Strategy, Industry   

A story by a North Carolina business publication referenced in Wednesday's HFBusiness NOW! newsletter was incorrect.

According to Roxanne Bernstein, chief marketing officer for Heritage Home, the company's lease at its Long View, N.C., facility is up. The company is taking the opportunity to relocate its 255 employees from the factory to its corporate-owned facility in nearby Lenoir, N.C.

The 255 employees from the Long View factory will be joining Heritage Home's 450 employee currently working at the Lenoir factory, taking total employment there to 705. Bernstein said Heritage Home is looking to make capital improvements at the Lenoir plant.

"This is another sign of our commitment to North Carolina," Bernstein said. "This is good news for the area."

The transition will be completed by the end of the year.

Since acquiring the assets of the former Furniture Brands, Heritage Home has been making dramatic moves with its infrastructure. The company awaiting completion of renovations to the former Drexel Heritage building on Eastchester Drive in High Point. The building will house the company's corporate headquarters, which had been located in St. Louis.

At last  month's market, the company unveiled a new showroom structure that brought its upper-end brands — Drexel Heritage, Hickory Chair, Henredon, Pearson Co., Maitland-Smith, Lane Venture and LaBarge — to Market Square with individual, adjacent showrooms. Thomasville, Broyhill and Lane showed in a 85,000-square-foot showroom in the International Home Furnishings Center.

"We're continuing to evolve until we're the best of breed," Bernstein said. "We'll continue to invest in our brands and we'll continue to develop and launch value-added, differentiated product."