Daily News
From Home Furnishing Business
51 Shades of Clive Daniel
October 22,
2014 by in Advertising, Industry 
Clive Daniel Home's “51 Shades of Grey” advertising campaign is a finalist in the 38th Annual Suncoast Regional Emmy Awards competition.
Matt Steeves of Kidago Creative Inc. directed and produced the two 30-second television spots for the Naples, Fla., home furnishings retailer.
The National Academy of Television Arts & Sciences Suncoast Chapter sponsors the regional competition, which recognizes excellence in commercial broadcast production within Alabama, Florida, Georgia, Louisiana and Puerto Rico.
Several hundred nominations were entered with only five finalists selected in this category. Judging was based on content, creativity and execution and conducted by industry peers. The Clive Daniel spot can be seen here.
Additional categories in the competition included television newsgathering, investigative reporting and documentaries. The regional winners will be announced Dec. 13.
“We feel most fortunate to have Matt Steeves for television and Mary Wilson for print as our creative partners," said Daniel Lubner, Clive Daniel CEO and president. "Together we have the confidence to abandon conventional advertising as we create our own original voice. We come up with our ideas and Matt not only brings them to life but pushes them into unchartered levels of excellence.”
“Working with Daniel Lubner allows us to pursue the optimum in creative exploration," Steeves said. "Ours is a special collaborative partnership. We submitted the two-ad campaign instead of a single ad for better impact and to give the judges the opportunity to understand the unique branding message of Clive Daniel Home.”
The 85,000-square-foot Clive Daniel Home has garnered 27 awards in the past few months, including being named the Best Showroom for the last three consecutive years.