Daily News
From Home Furnishing Business
DwellStudio to Relaunch Brand with New Vendors
October 21,
2014 by in Business Strategy, Industry 
Home furnishings retailer DwellStudio plans to reintroduce its furniture collection in April with a fresh lineup of four suppliers.
The company had partnered with North Carolina-based Precedent in 2010 and launched its first upholstery and occasional table line in April 2011. The new strategy will allow the company, owned by Wayfair, to appeal to a larger consumer base with a lower-priced lineup.
Sofas from the Precedent DwellStudio line are priced online to retail beginning around $2,500. The retail expects that pricing to drop to between $1,200 to $2,000 with the four new suppliers.
DwellStudio will announce the four vendors at a later time.