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From Home Furnishing Business

Natuzzi Expands Quick Time for Editions Line

Leather upholstery resource Natuzzi is expanding quick-ship program to include seven best-selling collections from the Natuzzi Editions line.

The Quick Time program, being introduced to retailers at the Fall High Point Market, will enable dealers to sell a selection of Natuzzi Editions models without the need to flow containers or carry excess inventory. Product will be stocked on both the East and West Coasts to provide rapid shipping.

Natuzzi Editions, the company’s flagship brand of leather designs, offers merchandise designed specifically for the North American market.  

“Our goal with this program is to ship Natuzzi Editions product to retailers within one week,” said Ed Teplitz, chief commercial officer for Natuzzi Americas. “We’re committed to stocking the inventory so that retailers can sell the top selling models with the confidence that they will receive this merchandise quickly.”

The program includes seven Natuzzi Editions models, in styles ranging from traditional to casual and contemporary. The collections represent multiple upholstery categories including stationary sofas, sectionals and reclining sofas.

Expanding the Quick Time program will make the Natuzzi Editions line more appealing to a broader base of  retailers, Teplitz said.

“Many retailers would rather not tie up their cash by carrying inventory or buying containers of product," he said. "With Quick Time, they’ll be able to get all of our best-sellers quickly with a price that is comparable to these other options.”

The program has no minimums on orders.

Natuzzi also offers Quick Time service on its Natuzzi Italia line and its Re-Vive recliners.

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