Charlotte Hornets Name Ashley Furniture HomeStores Official Furniture Store

October 9, 2014  by in Advertising, Furniture Retailing, Industry   

Under the agreement, the basketball team has named Ashley Furniture HomeStore the official furniture store of the Charlotte Hornets.

“We are thrilled to welcome Ashley Furniture HomeStore to the Charlotte Hornets family,” said Fred Whitfield, sports and entertainment president and COO for the Hornets. “Ashley Furniture HomeStore has continued to provide excellent value, quality furniture and a genuine desire to give back to our community, which are characteristics that both our organization and our fans truly admire. It is great to partner with a Charlotte-based company in Broad River Furniture that is the regional licensee of a tremendous national brand in Ashley Furniture HomeStore. We look forward to partnering with Ashley Furniture HomeStore for years to come.”

The Hornets and the retailer will tip off the partnership Saturday, Oct. 11 as the two organizations partner with local non-profit Beds for Kids for the “Hoops and Dreams” event. This experience will provide local children with lunch, a VIP tour of Time Warner Cable Arena and a basketball clinic. While the children are at the arena, Ashley Furniture HomeStore will surprise the children by delivering new beds – with bedding donated by BedGear, Tempur-pedic and Ashley-Sleep – to their homes. 

Ashley Furniture HomeStore will also host an online Enter to Win contest in early 2015 for children to win a Hornets bedroom makeover. Additional components of the partnership include: in-arena signage and promotional videos shown during games, radio advertisements during Hornets broadcasts and full page ads in the team’s official game program, highlighting Ashley Furniture HomeStore’s current promotions.

“We’re very excited to partner with the Charlotte Hornets, and especially proud to be part of their return to Buzz City," said Charlie Malouf, Broad River’s managing partner and COO. "This is a great team backed by an outstanding organization with a lot of history here, and most importantly, with a heart for serving our community. We’re looking forward to working with them and to joining with them in building awareness and support for Beds For Kids, our designated charity.”