Elk Group Combines Lazy Susan, Dimond Lighting

September 25, 2014  by in Business Strategy, Industry   

The new brand will combine the strengths of both companies to become a single source provider of designer lighting, home décor and accent furniture. Beginning in October, customers will be able shop both brands with consolidated showrooms and catalog.

Both brands are owned by Elk Group International. 

Lazy Susan is focused on designs that incorporate current trends, inviting color palettes and uncommon organics. Dimond Lighting is known for its line of portable lighting. The company uses high quality materials, a range of finishing techniques and unique shade materials combine for its lighting collections.

“As an innovative accent furniture, accessory and lighting company, Dimond Home will focus on creating eclectic home collections, inventively mixing modern and traditional design element," said Darrell Gardner, head of furniture and accessories design at ELK Group International. 

“One of the company’s greatest points of distinction will be pairing uncommon materials to create visually exciting pieces with strong roots in the natural beauty of organics,” Gardner said.