KAS Rugs Publishes Look Book

September 24, 2014  by in Advertising, Industry   

The 238-page larger and landscape-bound book is more than a traditional catalog. 

Catalogs are often sales tools mailed to retailers or handed out to buyers at market, the company's customers wanted more. 

The book includes a Trend Watch section highlighting the newest trends in color and design and showcases KAS’ innovation.

Most Frequently Asked Questions and care instructions can be found along with the KAS brand story and licensed designer stories to include Bob Mackie and Donny Osmond Home. Page flippers get an in-depth look at all products including detailed close-ups with color accuracy across all categories—rugs, pillows and poufs

“This look book takes KAS to the next level," said Rao Yarlagadda, president. "We look forward to strengthening our relationships and helping our partners provide a quickly accessible tool to help them sell better. Creating new distribution channels will be beneficial to both us and our retail partners."

For ease of functionality, KAS has segmented the catalog by rug styles while adding numerical design indices in each product category for quick reference. 

“KAS Rugs will produce look books to keep pace with consumer demands and as a way to maintain better retailer relationships," said Santhi Yarlagadda, vice president of business development. "With the number of new collections being unveiled at every market, it is a constantly changing retail environment. This is a whole new era for KAS, and we look forward to the surge of growth ahead.” 

KAS will also redesign its website in the coming weeks.