From Home Furnishing Business
Twin-Star Readies China Warehouse
2014 by in Business Strategy, Industry
Twin-Star International is set to open its first Far East warehouse to support the company’s Sharetainer sales program.
The program is created to provide retailers flexibility in container orders. The warehouse will begin fulfilling orders Oct. 1 to meet deadlines for the fourth-quarter holiday selling season.
Based in Dalishan, Guandong Province, China, the new warehouse gives retailers the opportunity to mix direct container shipments with a larger variety of Twin-Star’s branded products including all its ClassicFlame and Tresanti lines as well as Duraflame PowerHeat heaters. With nearly 300 products, retailers now a broad assortment of product options from which to choose to fill their Sharetainer container orders.
The program has no individual product minimums so that smaller to mid-size retailers can assemble 300-cubic-foot container orders with a product mix that allows for better management of in-stock inventories and the ability to price Twin-Star’s aggressively and competitively in their markets.
The Far East warehouse joins Twin-Star’s domestic fulfillment facilities in Reno, Nev., Mooresville, N.C., Elwood, Ill., and at the company’s headquarters in Delray Beach, Fla.
“Twin-Star has long been recognized for its innovative products and superior customer service," said Robert Cohen, president of Twin-Star International. "Our Sharetainer program and new China-based warehouse and distribution center supports our ongoing company mission of providing efficiencies for improved delivery and competitive pricing.”
The company will showcase a number of new products, as well as the Sharetainer program, during next month's High Point Market. The company shows in space 304 in Market on Green.