From Home Furnishing Business
HGTV's Hilary Farr to Tout HGTV Home Sleep
Farr, the co-host of the network's "Love It or List It", will be featured in national and local television, print and online advertising and marketing campaigns for the Sleep collection. HGTV Home is partnering with Dreams LLC to design and sell mattresses and sleep products under the brand name HGTV Home Sleep Collection across the United States and Canada.
"A great home is more than style and décor; it’s about quality of life,” said Farr. “To me, nothing is more important than a great night's sleep. It’s so gratifying to know that the HGTV Home Sleep Collection is a new option to help people live better through better sleep.”
Founded in 2013 through a partnership with Art Van Elslander of Art Van Furniture and Scott Miller, Dreams is located in Rochester, Mich.
“Launching this new sleep line is a natural extension of the HGTV Home brand,” said Scott Miller, president of Dreams LLC. “We are thrilled that Hilary Farr will lend her passion and pizzazz to educate consumers about the HGTV Home Sleep Collection.”
The campaign rollout is scheduled to debut this fall.
The HGTV Home Sleep Collection features a wide range of innovative products, including four unique lines of mattresses, three adjustable bed bases, specialized metal frames and support systems, 12 pillow designs, six mattress toppers as well as mattress and pillow protection items, four crib mattress and pet bed products.