Daily News
From Home Furnishing Business
American Signature Jazzes Up Commercials
July 3,
2014 by in Advertising, Furniture Retailing, Industry 
Home furnishings retailer American Signature is working to energize its marketing with several laugh-out-loud television commercials debuting this summer.
The commercials promote both the American Signature brand and the Value City Furniture brand.
The new spots, created by Translation, feature consumer reaction to new furniture. The ads will start running July 14.
“American Signature Furniture and Value City Furniture are tried and true heritage brands, and with that heritage comes a real insight into the consumer experience,” said Jonathan Schottenstein, American Signature president. “We understand that furniture shopping can be stressful, and we’re committed to using that insight to reinvent the experience. Whether it’s with our exclusive Easy Pass technology, or our unrivaled selection of styles, we’re making furniture shopping as easy and enjoyable as possible for our customers.”
One commercial features a king-size bed a couple just bought and the humorous reaction the man has. View the commercial online.
Another shows a woman enjoying a new chaise purchase. It can also been seen online.