From Home Furnishing Business
High Point Market Wins Social Media Award
High Point beat out other notable trade shows, including the New York International Auto Show and Cisco Live. The award recognized High Point Market’s popular Style Spotters program. The EXCITE Awards celebrate excellence and innovation in trade shows and events and are presented by Expo, the multichannel brand serving the trade show industry, providing insight, information and inspiration for show organizers.
High Point Market, including the Inspiration Campaign and Style Spotters Program, was also a finalist for Best Show (Overall), Use of a Marketing Campaign and Use of Marketing Collateral, competing against brands and shows such as GameStop, American Dental Association and LIGHTFAIR. In 2013, the High Point Market won the EXCITE Award for Best Marketing Collateral.
“We are honored to be recognized and excited to have won for our understanding and use of social media,” said Tom Conley, president and CEO of the High Point Market Authority. “Our social media buzz and focused marketing efforts have provided great exposure for High Point Market. We are thrilled to share this honor with our talented marketing agency Emisare.”
High Point Market’s Style Spotters, launched during the Oct. 2011 High Point Market, are home fashion trendsetters that showcase their favorite products and top trends from Market exhibitors on Pinterest, a website that lets users organize and share photos on virtual pinboards. The Style Spotters team for 2014 (Spring and Fall Markets) are highly influential interior designers that span the U.S. and Canada. High Point Market has received international recognition as one of the top brands using Pinterest, and its Style Spotters program has also received accolades from RaynForest, Hubspot, Social Media Today, Likable Media, eModeration and FrontLine. Named alongside such top-shelf brands as The Today Show, Whole Foods, Pillsbury and Random House, the High Point Market also has been listed as a brand that creatively used Pinterest as part of its overall marketing plan and specifically its Style Spotters program.
Award recipients and honorable mentions were revealed on June 25 at the EXCITE Awards Luncheon in Baltimore, Md. This celebratory event kicked off the ExpoNext Conference, which is dedicated to helping senior-level trade show executives and their teams grow their shows and communities through cutting-edge strategies in marketing, sales and operations.