Daily News
From Home Furnishing Business
Z Gallerie Celebrates 35 Years with Social Style Campaign
June 9,
2014 by in Furniture Retailing, Industry, Social Media 
Home furnishings retailer Z Gallerie is celebrating its 35th anniversary this month with a social media campaign #35YearsOfStyle.
"The campaign is a great way for us to connect with our customers and see what style means to them," said Mike Zeiden, co-founder and COO. "Not only have our stores and merchandise selections evolved since we started our company, but the way we communicate through social media has altered the landscape of our business. Now in addition to the 50-plus brick and mortar stores and counting we have across the country, our online store is seeing fantastic growth, so it was a natural fit to have a significant social aspect to the campaign."
To commemorate these changes #35YearsOfStyle kicked off June with an Instagram contest that lasts all month. By following Z Gallerie on Instagram users can post photos with #35YearsOfStyle in a series of four weekly challenges. First up: Inspiring Interiors, followed by Alluring Architecture, Fashion Forward and of course to celebrate the official start of Summer the final challenge will focus on Summer Chic. Each week a winner will be selected at random to win a $350 gift card. At the end of the four weeks a $3,500 winner will be chosen from all submissions throughout the month.
"The party doesn't stop with the social campaign though," Zeiden said. "We have put so much work into our beautiful stores that we want to give people a reason to check us out in person."
In-store customers who sign up to receive Z Gallerie e-mail during the month of June will be entered to win a $3,500 gift card.
The company formally celebrated its 35th Anniversary June 6.
"Art is where we started, framing posters in our parents garage," Zeiden said. "We still have the handwritten invoice from our very first transaction. Now, 35 years later almost everything is done electronically, but what hasn't changed is our commitment to our customers and our employees who've supported us these past 35 years and have helped my brother (Joe Zeiden) and sister (Carole Malfatti) grow from a small poster shop into a nationwide retailer of home furnishings and accessories."