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From Home Furnishing Business

Restonic Launches Father’s Day Photo Contest

Restonic ContestMattress vendor Restonic is celebrating Father’s Day with a Facebook photo contest.

People who visit Restonic’s Facebook page will be invited to upload a picture of Dad for the chance to win a Best Buy Gift Card.
According to statistics, dads today spend threefold more time with their families than the average dad did in 1965. There’s never been a time in history with more married dads, single dads, stay-at-home dads, gay dads, wholly invested dads than right now--and they’re making buying decisions and sharing responsibilities at home like never before.
“Sleep is a very real issue for parents--for both moms and dads,” said Ron Passaglia, president of Restonic, Buffalo, N.Y. “We want to honor all dads this Father’s Day because we know how important a healthy, well-rested dad is to a strong, healthy family.”
Restonic’s Facebook contest continues to build on the robust content marketing strategy the company initiated with the launch of its blog and redesigned Web site earlier this year. Restonic has actively invested in working with Dads to learn how they want to be part of the online conversation and how they want to be marketed to--both online and off.
“Gone are the days of bumbling Mr. Mom,” said Julia Rosien, Restonic’s brand engineer. “Modern dads play an active role in the family, performing as well in the nursery as they do in the boardroom, kitchen or bedroom. Our Father’s Day Facebook contest celebrates the modern Dad and all he gives to his family.”
Restonic has 29 manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa.

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