From Home Furnishing Business
Emerson Bentley Hosts Social Media Contest
Home furnishings supplier Emerson Bentley is using the power of social media to spread the word about its new name during High Point Market.
The furniture company will kick off an interactive giveaway involving selfies, hashtags and luxury cars today and the event will run through Wednesday.
For 30 years, Emerson Bentley has been known as Emerson et Cie. The new name is blend of Emerson et Cie and Bentley Churchill, the company’s upholstery division acquired in 2008.
“Emerson et Cie was such a well-recognized name in our industry, but it’s time to elevate the name Emerson Bentley,” said Marvin Smith, owner and founder. “We had to come up with a visual and creative way to help our customers remember our new name.”
Smith negotiated with Geoff Eade, owner of the luxury car dealership Bentley High Point to display a red 2014 automobile at the entrance driveway of the Emerson Bentley showroom at 520 N. Hamilton St. during Market.
Visitors to the showroom will be encouraged to snap a selfie with the $219,075 Bentley Continental GT V8 S Coupe. Anyone who shares their photo on Twitter, Instagram or Facebook using the hashtags #EmersonBentley #HPMkt and #BentleyHighPoint will be entered to win an iPad Mini.
“We all know that selfies are so popular right now. Ellen DeGeneres’ group selfie at the Oscars was the most retweeted image on Twitter ever, and ‘selfie’ was the word of the year in 2013,” Smith said. “We wanted to join in the selfie mania and harness the power of social media to get our #EmersonBentley hashtag trending at Market. “We thought this would be a really fun way to help people remember the name Emerson Bentley."
The Bentley will be parked in front of Emerson Bentley’s showroom from 8:30 a.m. to
6:30 p.m. Friday through Tuesday. Entries for the iPad mini giveaway will be accepted through midnight Wednesday, April 9. The winner of the giveaway will be announced Wednesday.
The company celebrates its 30th anniversary this month. Follow Emerson Bentley on social media on Facebook, @emersonetcie on Twitter and @emersonbentley on Instagram.