Daily News
From Home Furnishing Business
Jordan's Launches New World Series Promotion
April 2,
2014 by in Advertising, Furniture Retailing, Industry 
Jordan's Furniture launched another promotion today offering free furniture and mattresses if the Boston Red Sox win the 2014 World Series.
The "Monster Repeat" promotion offers customers who make purchases starting April 2 a full refund if Red Sox win it all this season. There is no limit on the amount of furniture or the selection of furniture.
To rev up interest, Jordan’s Furniture will display all three World Series Trophies from 2004, 2007 and 2013 for a limited time at all five Jordan's locations during select hours on specific days for customers and Red Sox fans to see and take photos (see jordans.com for trophies’ appearance dates and times). Photos will be available on a first come, first served basis. Wristbands will be handed out at the beginning of every trophy appearance.
“We love the Sox and the great partnership we have with them”, said Eliot Tatelman, president and CEO of Jordan’s Furniture. “This is the eighth year that we have been able to offer our customers an unbelievable opportunity, tying in with the Red Sox. In 2007, we gave away over $30 million dollars of free furniture when they won the World Series.
“We bought insurance so we are rooting for the Red Sox to do a repeat performance of 2013 and hope that we can give away $50 million dollars’ worth of furniture this year.”
Television, radio and online ads will promote the offer.