Therapedic Kicks Off Social Media Campaign

February 12, 2014  by in Industry, Social Media   

The campaign was designed to increase the company's clout with digital consumers and social media users, as well as increase traffic across its social media platforms. Posts created as part of this initiative will highlight company products, offer insight on sleep issues, drive and direct conversation and foster a community centered on the brand’s goals and products. 

Therapedic has developed monthly planned social media content which will include late-night sleep facts, called #TwilightTalk, “Sleepyhead of the Week” posts, organized contests, information on Insomnia from sleep expert Dr. Gregg D. Jacobs, #SnoozeReports on current issues and more, to be shared on a daily basis throughout each month. In addition to these planned posts, the brand intends to share timely and relevant content, media coverage, images and more—all specifically designed to boost connections, facilitate conversation and drive key messaging.

“In this digital and mobile society, it is our belief that an active voice and persona on social and digital media is not only imperative to business growth, but an extremely effective way to communicate  with our consumers and industry partners,” said Gerry Borregine, president and CEO. “When consumers can’t sleep or have moments of downtime, they’re no longer just turning on the television—they’re going online and browsing social media sites like Facebook and Twitter from their Smartphones and tablets. Consumers are staying connected, so we are seizing the opportunity to connect them with our brand and products through engaging content and information, on their terms, whenever they may be searching for it.”

Each month, posts and content will be molded to reflect individual themes, designed to more creatively and effectively disseminate key messages, all under the umbrella of a fresh, unifying topic. It is anticipated that the implementation of these monthly subjects will work to draw in and maintain followers, which will be carefully tracked and monitored using analytic tools and programs. Planned themes include January’s “New Year, New Sleep,” and February’s upcoming “Love Your Sleep” campaign, set to include posts about issues faced by sharing a bed, the impact of poor sleep on relationships, and more.  Additionally, plans are being made to develop and implement similar strategies and branded content for Pinterest, and Instagram, where the company will have the opportunity to continue to share product photos, information and branded content.

Therapedic's social media campaigns can be found online on Facebook and Twitter.