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From Home Furnishing Business
King Koil Signs License Agreement with SilverRest
January 22,
2014 by in Bedding, Business Strategy, Industry, Licensing, Product 
Bedding supplier King Koil has signed a license agreement with SilverRest Sleep Products for manufacturing and distribution of King Koil-branded products in five Western states.
SilverRest, to be known as King Koil-Southwest, will serve California, Nevada, Utah, Arizona and Hawaii.
“We’re very enthused about our new partnership with King Koil-Southwest, which has excellent connections with both grass roots dealers and several notable Top 100 retailers in the west,” said Dave Roberts, COO and president. “We’re also very excited about the capabilities of the company and the efficiency of its 60,000-square-foot factory.”
A family business founded in the early 1980s and operated by general manager Steve Rovnak, SilverRest cuts its own foam and produces innerspring and specialty mattresses in addition to pillows, toppers and other comfort accessories.
SilverRest has plans to expand its factory in the to accommodate anticipated growth.