Daily News
From Home Furnishing Business
GuildMaster Rebrands for 2014
January 6,
2014 by in Business Strategy, Industry 
Home furnishings supplier GuildMaster is kicking off a new branding campaign and logo at the winter markets.
The first phase of the move features "Stories Made by Hand" as a tagline.
“This new look reflects a fresh point of view for GuildMaster, consistent with our goals moving forward," said Steve Crowder, CEO. "However, as the line continually develops and evolves, our commitment to creating pieces made one at a time by skilled artisans remains unchanged. Each GuildMaster piece has a story. A story that is embellished by the craftsmanship of its builder and the finishing touches of its owner. GuildMaster is the author of Stories Made by Hand."
Each GuildMaster story is inspired by conversations and the room pieces transform, said Margaret Powers, vice president of sales and marketing.
“To fully develop the Stories Made by Hand concept, we are asking buyers and designers to share their GuildMaster stories with us at the upcoming winter markets," Powers said. "Our goal is to collect stories that will be woven throughout our marketing campaign, exemplifying how each GuildMaster piece becomes a cherished part of its owners narrative.”