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From Home Furnishing Business

Family Continues on Custom Comfort by Winn Tradition

The widow and son-in-law of the late Winn Butterworth are stepping in to run the entrepreneur's legacy at bedding supplier Custom Comfort by Winn

Butterworth died Nov. 8, and Cindy Butterworth has assumed the position of president. She appointed Jason Faison, her son-in-law, vice president. Dickie Roberts and Chuck Lynch will continue in their current positions as vice presidents of the company.

A supplier of high-end bedding, including the Winndom mattress, Custom Comfort was founded by Winn Butterworth in 1988 after a stint with a national manufacturing company.

Cindy Butterworth is not a newcomer to the furniture industry. She has previously worked as a manger and byre for various retailers in the Richmond, Va., area. At Custom Comfort, she worked in marketing and had recently established the company's presence on social media.

"My most important job at Custom Comfort, Winn would always say, was 'packing his parachute' every morning," Butterworth said.

Faison was formerly with an international mineral mining and manufacturing company where he worked in production and compliance. His plans for the mattress company mirror those of his late father-in-law.

"Winn was committed to creating a quality product and standing behind it with outstanding customer service," Faison said. "We plan to continue that practice as a part of his legacy. We're confident that with the help of his long time staff and our retailers, we can continue to create a better night’s sleep."

Based in Hopewell, Va., the company sells to furniture retailers throughout Virginia, North Carolina and Maryland. It also builds custom-size bedding for antique beds, recreational boats and vehicles.

Winn Butterworth's obituary can be found online

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