From Home Furnishing Business
Restonic Launches Blog
2013 by in Bedding, Industry, Product, Social Media
The move seeks to capitalize on findings from a 2012 social media study that said 61 percent of U.S. consumers have made a purchase based on a blog post.
In an effort to satisfy a rapidly growing social media community from across North America, and tempt digital users looking for innovative products, Restonic is taking an aggressive approach to sustainable online growth.
“We know that consumers purchase based on trust and that blogs are instrumental in helping convert trust to action,” said Ron Passaglia, President and CEO of Restonic, Buffalo, N.Y. “With the launch of our blog, we’re supporting our customers’ digital dreams by offering an equal balance of inspiration and information--infotainment.”
Research shows that consumers who research online before making a purchase are hungry for the “flip-through” experience--social media to blog to purchase--which drives referrals and loyalty. According to HubSpot, companies that actively blog enjoy 55 percent more Web site visitors.
“Our digital strategy has taken on a trailblazing feel with our brand engineer, Julia Rosien, at the helm,” said Passaglia. “Our Facebook and Twitter channels have more than doubled since Julia joined our team and her expertise with developing engaging blog content will continue to propel us forward in the digital arena.”
Restonic’s digital strategy is designed to support its retail partners. Passaglia said the Las Vegas Market showroom will feature the company's full suite of products as well as the marketing support system Restonic has engineered to drive sales.
Restonic has been recognized by Consumer Digest as a "Best Buy"; and is a three-time consecutive winner of the Women's Choice Award.