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Classy Art Models Cruise Las Vegas

By Home Furnishings Business in Accessories on August 1, 2011

Classy Art Wholesalers likes creative promotions at market, and this week's Las Vegas Furniture Market is no exception.

This Market, Classy Art models will be seen around the city of Las Vegas (randomly in a casino, on a shuttle, etc.) handing out scratch off lotto tickets with chances to win all prizes that include free freight or and an iPad.

Classy Art is exhibiting in the Crown Mark showroom, WMC-A626 as the companies continue to feed on dual marketing budgets and a shared sales force. This market Classy Art products will be seen at a number of other showrooms as well including Leggett and Platt, Coast to Coast, and Soflex.

Furniture Branding's Pires Tweeting Las Vegas

By Home Furnishings Business in Las Vegas on August 1, 2011 Jason Pires, president and creative director of Los Angeles-based creative agency Furniture Branding is kicking off "#LVMPulse," a social media initiative for the Las Vegas Furniture Market.

Pires will be utilizing Twitter  handle @jason_pires for live tweeting about furniture, branding and the latest trends and designs in the industry.

"I hope to bring fresh perspectives to the market," said Pires. "I intend to spotlight what different brands are coming up with to stay relevant in terms of marketing and products--keeping a finger on the Market's pulse, so to speak."

Pires plans to use this social platform to serve as a unique source of insight and engagement for industry professionals, especially independent retailers and designers.

"There is a generation gap in the way the industry perceives brands and there are still a lot of companies out there thinking that building a good brand is not important," he added. "I hope this effort will give this transition momentum."

 Pires began his Market tweets Sunday during appointments with various companies.
 
Furniture Branding is a division of MVC Agency and is a brand development and advertising agency that focuses on the home furnishings and home decor markets.

IMC Closes on More High Point Properties

By Home Furnishings Business in High Point on August 1, 2011 International Market Centers has closed on acquisition of five more furniture showroom buildings in High Point.

The purchase of Showplace, Showplace West and three North Hamilton Street showroom facilities marks the culmination of $1 billion investment that unites Las Vegas and many of the High Point home furnishings showrooms under one ownership group and management team. Financial details of the transactions, which were initially announced on May 3, were not disclosed.

IMC's portfolio now comprises 18 buildings spanning more than 11.5 million gross square feet, including key showroom assets such as the International Home Furnishings Center, the Market Square Complex, Showplace, Showplace West and three North Hamilton Street showroom venues in High Point as well as all of the World Market Center buildings in Las Vegas.
 
IMC is holding its first Las Vegas Furniture Market events as a combined entity this week, followed by the company's first involvement at High Point Market, Oct. 22-27.

"We are pleased that this unprecedented combination of properties is complete, and that these attractive assets have come together under one structure and management team," said Robert Maricich, CEO of International Market Centers. "With the addition of these five premier facilities to our portfolio, we can now devote our focus to our primary mission--creating the most effective, efficient and compelling platform for our industry. We look forward to working with our wide range of business partners to develop a world-class business-to-business platform for both buyers and sellers in the furnishings, home decor and gift industries."

IMC is majority owned by funds managed by Bain Capital Partners and a subsidiary of certain investment funds managed by Oaktree Capital Management, L.P. Related Companies, Bassett Furniture Industries (NASDAQ: BSET) and affiliates of Network World Market Center are also investors in the company.

Spring Air, Jamison Sign Licensing Agreement

By Home Furnishings Business in Bedding on August 1, 2011 Spring Air International and Jamison Bedding have signed a license agreement that enables Jamison to make and market Spring Air-branded products in Indiana, Ohio and Kentucky.

Jamison will produce the Spring Air and Back Supporter products.

"Jamison is a perfect fit with our company and we're proud to have them as a partner in our growing group," said Rick Robinson, president of Spring Air. €œJamison is a strong, well-respected bedding producer in its own right, and in terms of business values like innovation and quality, we are well aligned.

The agreement gives Jamison an area of primary responsibility formerly served by Spring Air Midwest in Columbus, Ohio. That plant was closed late last year and retailers have been serviced by Spring Air factories elsewhere.

To manage the Spring Air rollout, Jamison has expanded the responsibilities of its territory manager, Drew Bryson to include Indiana, northern Kentucky and initially, Ohio.
 
Jamison ultimately will seek a sales representative to cover northern Ohio.

€œThis is an exciting venture between two longstanding mattress brands that value their heritage and take pride in both their people and products," said Ken Hinman, senior vice president of sales and marketing for Jamison. €œThe synergies that exist in this new arrangement will enable us to maximize our raw materials purchasing, leverage our delivery systems in new markets and increase factory productivity. We also see the strength of the Spring Air brand and its emphasis on smart marketing and meaningful innovation as major opportunities for us."

Jamison plans to continue marketing its own mattress brands like Arbor, Crest, Oceania and TLC, among other collections.  As a major supplier to U.S. hotels and properties like Marriott and Best Western, the company also will maintain its hospitality lines, including its prestigious Hypnos line of licensed products. 
 

Williams-Sonoma Looks to UK for Pottery Barn Stores

By Aggregated Content in Store Openings on July 29, 2011 from http://c.moreover.com/click/here.pl?z5013409361&z=1250249032 Williams-Sonoma is looking to open its first Pottery Barn store in the United Kingdom next year.

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