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Key City to Produce 2 Lines for Schnadig

By Aggregated Content in licensing on September 19, 2011 from http://c.moreover.com/click/here.pl?z5214926926&z=1250249030 Schnadig International Corp. will outsource two of its Lauren Ralph Lauren upholstery lines through Key City Furniture Co. of Wilkesboro, N.C.

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Trident Home to Debut at High Point Market

By Home Furnishings Business in sourcing/importing on September 19, 2011

Home furnishings sourcing veterans Gil Sturtzel, Tony Smith and Tony Ferguson have partnered to form a new company, Trident Home Inds.

Trident Home will show at October High Point Furniture Market in space 210-212 of Center Point.

Sturtzel, Smith and Ferguson, have been involved in furniture importing since the '80s, and first worked together at PMI in the '90s, where Smith and Ferguson were product managers in Asia, and Sturtzel did sales, design and product development in the United States. At that time PMI was doing business with more than 20 OEM companies and shipping in excess of 1,000 containers per month.

Ferguson, who lives in Vietnam,  was later vice president of Asia operations for companies such as Standard Furniture(http://www.standard-furniture.com/) and Home Meridian International, and most recently was with Kimball Hospitality before joining Smith and Sturtzel.

Sturtzel served as senior vice president of imports for Bell Furniture Industries, worked at PMI for six years, and then Davis International for four years before going out on his own to work with Smith on OEM projects and with major retailers on design and sourcing from Asia.

Smith is based in Cebu, Philippines, while Sturtzel is based in High Point.

"Our vision is to develop products for the Home and market them to major retailers around the world direct from factories we have worked with for decades," said Gil Sturtzel, vice president of sales for the new venture, said in an e-mail. "We are not limited to the strengths and weaknesses of one factory, we can take advantage of a factories strengths along with our expertise in engineering and design to bring real value to the market place. We are working with factories that have on site warehousing so we can mix collections and ship Asia warehoused goods on a quick ship basis. Our design team is capable of developing special projects for larger dealers, and our goal is to be a focused, grounded supplier of home furnishings and take advantage of all of our experience in all parts of the business."

Trident Home has quality control offices in Cebu, Ho Chi Minh City and Muar, Malaysia; and staff on the ground in China.The company has logistics programs in place with Zenith and Schenker, financing available and a U.S. free-lance design team.

"Our focus this market will be value driven bedroom collections from Vietnam and Malaysia," Sturtzel said. "We will also have a small collection of accent pieces from the Philippines and TV stands from China."

Jensen-Lewis Expands in NYC

By Home Furnishings Business in Store Openings on September 19, 2011

Contemporary furniture and home furnishings retailer Jensen-Lewis has expanded its brand to a new location in Manhattan's Upper East side.

The 11,000-square-foot showroom at 969 3rd Ave. at 58th Street opened Saturday and features a new Calligaris Shop as well as galleries for brands such as American Leather, BDI, Della Robbia, Copeland Furniture and Stressless by Ekornes. The store is situated in the heart of New York€™s burgeoning Design District, one block South of Bloomingdale's and next to the D&D Building.

All merchandise on display is in stock as shown. Jensen-Lewis, which also has a location in Chelsea, also offers nationwide white-glove delivery for those with homes outside the Tri-State area.

"Our goal is to sell the best that Contemporary has to offer while still catering to space and budget conscious New Yorkers," said Jim Ehrenthal, vice president of Jensen-Lewis. "Most furniture isn't designed for New York apartments with real spacial living constraints. Our furniture is catered specifically to this market where efficiency does matter."

The store will have accredited interior designers on staff to assist residential consumers and businesses alike.

Vermont Woods Supports Hurricane Irene Relief

By Home Furnishings Business in Community/Charitable Support on September 19, 2011

Vermont Woods Studios Furniture, Vernon, Vt., donated 100 percent of profits from all furniture sold online or in its showroom Saturday to Hurricane Irene relief.

Funds raised will be donated to the Vermont Disaster Relief Fund. Hurricane Irene wrought major damage in Vermont, washing out almost 300 roads and leaving many towns isolated and without food, water or power. Two weeks later, hundreds of Vermont families still need assistance.

"Our thoughts and concerns are with our fellow Vermont residents and businesses as they face the challenges of rebuilding their homes and communities," said Peggy Farabaugh, co-owner of Vermont Woods Studios. "At Vermont Woods Studios we were fortunate to be spared the destruction experienced by so many and as a company we are eager to contribute to the relief efforts now in place for those impacted. Our craftspeople are scattered throughout the state, and while none have been directly impacted they have shared stories of their surrounding communities who have lost homes, roads and businesses."

Mor Furniture for Less Hosting Online Contest

By Home Furnishings Business in Community/Charitable Support on September 19, 2011

Mor Furniture for Less is hosting an online contest in which kids and teenagers may participate for a chance to win $2,500 for their school, team or student group.

They also have a chance to win $1,000 for themselves to spend at Mor Kids & Teens furniture stores.

The Mor Kids & Teens Back-2-School Video Contest began Sept. 6, allowing contest entries to be submitted online. To enter the contest, participants must create an original and unique 30€“ to 60-second video commercial about Mor Kids & Teens furniture stores. Any kid or teenager may enter and the winning entry will be chosen by online voting.

Contest entries and voting may be done on the Mor Furniture for Less Web site or on Mor Furniture for Less' Facebook Page.

The closing date for entries is Oct. 6, and voting on contest entries runs Oct. 7-Oct. 31.

Contest entries may be shared on Facebook, YouTube, Twitter, E-mail and a variety of other channels, so that contest participants can promote their video. The contest entry with the most votes on Nov. 1, will receive $2,500 payable to the winner's school, team or student group, in addition to $1,000 to spend at Mor Kids & Teens furniture stores.

Mor Furniture for Less, San Diego, has 21 stores in 7 states.

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