April 2,
2007 by in UnCategorized 
By Home Furnishings Business in Furniture Retailing on April 2007
The Western Home Furnishings Association has named the Linder Furniture Family its Retailer of the Year. Eric Foucrier, president, and Philip Linder, CEO, of the Linder Furniture Family, which includes Linder’s Furniture, Legacy Home Furnishings and Rooms Express, will be honored on May 8 during WHFA’s 2007 Palm Springs Conference & Tradeshow at the Hyatt Grand Champions Resort.
Award winners are selected on their contributions to the home furnishings industry, service to their own community and their personal business achievements and leadership of their company. Foucrier and Linder have a long established tradition of service, including industry leadership roles such as the Highpoint Market Advisory Board as well as the newly formed Las Vegas Advisory Board.
Linder’s Furniture, founded in 1984 by Linder and Foucrier, is the largest independent furniture chain in California. Linder’s acquired the Legacy stores in January, bringing its network of retail sites to 11 and employment to more than 375. Since then, the company has tripled its presence in the Coachella Valley with stores in Cathedral City, Rancho Mirage and now La Quinta.
Linder’s began as a waterbed store before evolving into an oak specialty store in the early 1990’s. Following the recession of the mid-1990’s, the company was reorganized with the larger stores turned into the present full-line furniture stores.
“We have been through many growth modes … we have been through the good and the bad times,” said Foucrier. Today with three full-line furniture stores featuring top-selling categories such as upholstery, mattresses and electronics, the Linder’s Annual Sales Volume is expected to exceed $80 million dollars in 2007.
Linder’s also has recognized and supported many local athletic teams and children’s causes, such as the City of Hope and Make-a-Wish Foundation. In 2006, Linder’s was selected as Southern California’s Retailer of the Year for the Make-a-Wish Foundation and was responsible for the organization’s most successful fund raising campaign in history. The company also assists in other various and deserving religious, community and charitable organizations, including the recent construction of two homes in the Palm Springs area for Habitat for Humanity.
“I firmly believe that as a successful local business, supporting these organizations is simply my way of thanking a local community for their support throughout the year,” said Linder.
April 2,
2007 by in UnCategorized
By Home Furnishings Business in Furniture Retailing on April 2007
Bassett Furniture Inds. reported first-quarter 2007 sales of $73.4 million, down 15 percent from the same period last year. The company attributed the drop to continued soft furniture retail conditions and the sale of the Weiman upholstery operation at the end of April 2006.
The Company reported a net loss of $4.2 million or $0.35 per share as compared to net income of $2.2 million or $0.18 per share in the first quarter of 2006. The loss in the first quarter, which ended Feb. 24, included a previously announced $3.6 million non-cash pre-tax, or $0.19 per share after-tax, charge related to closing a wood manufacturing plant in Bassett, Va.
The closure of the 323,000-square-foot facility is planned to be completed during the third quarter of 2007. Bassett will source the majority of the products currently produced at this facility from overseas suppliers, continue to produce certain custom bedroom products domestically, and discontinue production of slower selling items. The company also expects to record a charge of approximately $1 million in the second quarter of 2007 for severance benefits associated with the plant closure, which cuts 280 employees, 15 percent of Bassett’s workforce.
Bassett’s retail program, Bassett Furniture Direct, lost one licensed store and added no locations during the second quarter. BFD now includes 105 licensed storefronts and 27 corporate locations. The company expects to open four or five new stores over the remainder of the year.
“This was an extremely difficult quarter for the company both in terms of our business levels and the announcement made earlier this month related to the closing of our facility in Bassett,” said Robert H. Spilman Jr., president and chief executive officer. “While we are reducing our cost structure to reflect the pace of incoming orders, the company continues to pursue mid- and long-term growth initiatives on a number of fronts.”
Those include sharper pricing on Spring introductions, a store-presentation improvement program, a new store prototype set for this Fall, and improvements to Bassett’s consumer catalog.
April 2,
2007 by in UnCategorized
By Home Furnishings Business in on April 2007
Realtors:
Today’s Welcome Wagon By Janice Chamberlain
Decades ago, the Welcome Wagon was an easy inside track to new consumers in your market. These dedicated volunteers visited every newcomer, offering words of encouragement and guidance to local attractions, as well as a goody bag of items donated by area shopkeepers.
Recipients might have found a yardstick from the local lumberyard, an oven mitt from an appliance supplier or even a bottle opener from the area Pepsi or Coca-Cola bottler, all emblazoned with the name and address of the donor.
Nowadays, the Welcome Wagon has pretty much gone by the wayside. But there are other, perhaps better, ways of finding customers new to your community or district.
For example, develop a relationship with local real estate agents.
Give them stacks of your business cards, along with a handful of coupons to give to home buyers at closing time for the new place. These $15-, $20- or $25-off coupons might not be used immediately—new home buyers are easily distracted by the challenges of moving and settling in—but savvy furniture sellers know that nothing encourages redecorating like a new home.
All you have to do is ask the realtor to fill in the closing date on the coupon that states it’s good for one year or six months or whatever from that date. When the home buyer starts thinking about how the new living room really deserves a new sofa to set it off, you and your coupon will be first on the list of targeted shopping sites. Then it’s up to you to keep them coming in.
As for the Realtor, she’s giving homeowners a piece of paper unlike any of the dozens they’ll get at closing: one that saves them money rather than costing it.
dane decor
Rises from Ashes
A Pennsylvania contemporary retailer is gearing up for its upcoming grand reopening following the rebuilding of one of its stores that was struck by lightning last summer.
The retailer, dane decor, is celebrating the reopening with a month-long celebration at its Downingtown, Pa. The original structure, a converted church built in 1863, caught fire June 3. The store owners credit the local fire departments for saving the building.
Working with architect David Lynch from Lancaster, Pa., dane decor has built an eco-friendly home furnishings store.
An official ribbon cutting will be held April 14 at 10 a.m. In addition, other special events will include jazz in the morning and a string quartet in the afternoon; members of the Leif Ericson Society will attend with a 40-foot Viking ship along with actors as Vikings, and the first 100 visitors will get a free smoke detector.
In addition, dane decor will be holding a $50,000 silent auction that will run 30 days with all proceeds benefiting the Downingtown Fire Departments.
The retailer is family-owned and operated and specializes in modern and Scandinavian furniture and has been in business for more than 33 years. Dane decor has four locations—Downingtown, Center City Philadelphia, Cherry Hill, N.J., and Oxford Valley, Pa.
Cindy Crawford Home Goes National
Cindy Crawford Home, one of furniture licensing’s most successful lines at Rooms To Go over the past two years, is being expanded to other major regional chains across the country.
According to at least one published report, Cindy Crawford Home generates annual sales in excess of $100 million at Rooms To Go, Seffner, Fla. With that success, Cindy Crawford Licensing of Malibu, Calif., is selling the collections to other major furniture retailers, including Raymour & Flanigan of Liverpool, N.Y., which launched the line recently. Glenn Rotner, chief operating officer of Crawford’s company said Salt Lake City’s R.C. Willey and the Detroit area’s Art Van Furniture also plan to offer Cindy Crawford Home. He said plans for the rollout of Cindy Crawford Home beyond Rooms To Go’s nine-state market area call for partnerships with top regional chains on an exclusive basis in their markets.
In an exclusive interview last month, Cindy Crawford told
Home Furnishings Business she’s planning to make personal appearances to help launch the collections in those markets. Rooms To Go Founder and Chief Executive Officer Jeff Seaman said the chain has little involvement in the expansion of the Cindy Crawford brand, but said some factories his company has an ownership interest in are producing the Cindy Crawford line.
One of the most successful models of all time, Cindy Crawford has appeared on the covers of more than 600 magazines worldwide. Thanks, in part, to Rooms To Go’s round-the-clock advertising in the nine states it operates in, Cindy Crawford Home Collections, which debuted in mid-2005, almost immediately became one of the furniture industry’s most successful licensing programs. “Other retailers became interested,” she said. “So, fortunately, we’re now able to become more of a national brand through working with these other retailers. We already have deals with several people, and you’ll hear more about those in a couple of months. I’m going to go for some of the (Cindy Crawford Home) launches over the next few months.”
In February, she announced a deal with Malibu Designs to produce a line of home décor products that will include decorative accessories, tabletop, kitchen décor and other categories.
Kelley’s Tips
Just Looking By Kelley Robertson
The most common response we hear when we approach customers and ask if we can help is, “No, thanks. I’m just looking.” Here are two ways to deal with this response more effectively.
Use humor. If we can create an opportunity for our customer to smile or laugh we will help them relax. It is physiologically impossible for someone to remain tense when they are smiling or laughing. Using a humorous response can be the perfect icebreaker to help get the sale moving without making the customer feel threatened.
Vary your greeting. Let’s take a moment and view the shopping from the customer’s perspective for a moment. In most cases, customers have been greeted in a similar fashion regardless of the store they have visited. And the greetings usually sound something like this:
“Hi, how are you today?”
“Hi, how’s it going?”
Is it any wonder we hear “just looking” as a response? Vary your greetings with all of your customers and you will start to separate yourself from the competition. Consider these:
“You look like you’re on a mission. What can I do to help?”
“These beds are great for having pillow fights!”
Varying your greeting is one of the most effective ways to prevent the “Just looking” response.
These two tips will get you started. For more information on how to effectively deal with this issue, watch for my full article in the May issue of
Home Furnishings Business.
Leggett & Platt Research Facility Reflects New Approach
Vincent Lyons, left, and David Haffner of Leggett & Platt are shown at the dedication of the company’s new R&D operation, the Idea Center.
A research and development facility supplier Leggett & Platt put into operation in January near its corporate headquarters in Carthage, Mo., is a prime example of how the company, a major supplier of bedding components and motion mechanisms for the furniture industry, is taking a new approach to product development.
Last month, L&P hosted visitors to see its new Idea Center, which includes 30,000 square feet for a research library, electrical and mechanical engineering labs, and a 2,200-square-foot showroom to display the latest from an adjacent 74,000-square-foot testing lab, where the company tests new bedding systems and furniture mechanisms, and develops prototypes for manufacturing equipment.
The Idea Center will draw upon engineering and product development talent from nearly every businesss of Leggett & Platt, and is a physical manifestation of “WIN 70/30,” the company’s new product innovation strategy led by Vincent Lyons, who joined Leggett & Platt last June from Maytag Corp. as vice president of product development and president of L&P’s machinery and technology business group. (“WIN” stands for “Worldwide Innovation Network.”)
The program works under the assumption that 70 percent of the company’s new innovations will come from within, and the balance from external resources like individual inventors, university research labs, and collaborations and partnerships with other companies.
The Idea Center will operate under the same spirit of divisional cooperation for product innovation as one of Lyon’s organizational initiatives, L&P’s now-annual Technology Forum, which each October brings together engineers and new product managers from the company’s various business groups, which in addition to furniture and bedding, include display systems, and machined components for various industries. The forum features a brainstorming session in which individuals from various groups join forces to come up with new product ideas.
“The requirement for that exercise was that each project that came out of that had to have input from every (business) unit represented,” Lyons said. “All of our people, we consider to be inventors. Part of the (Idea Center’s) responsibility is to drive that innovation throughout the corporation.”
Dave Haffner, chief executive officer of Leggett & Platt, noted that ongoing, compelling product development makes good business sense in addition to serving customers.
“It’s an important element, if not the only element, of corporate growth,” he said at last month’s dedication of the Idea Center. “Margins can be better on new and innovative product.” HFB
Cow Pies = Green
Mountains of manure may just find their way into furniture of the future.
Those cow patties that pepper pastures everywhere may just be the latest component in fiberboard, a substance used in some furniture production.
Researchers at Michigan State University and the U.S. Department of Agriculture have uncoverd a way to extract fiber from processed and sterilized cow manure that could replace sawdust now used in fiberboard, which is used to make everything from furniture to flooring.
According to the Associated Press, researchers see the discovery as a way to dispose of between 1.5 trillion and 2 trillion pounds of manure produced in annually in the United States.
Large livestock operations are installing manure treatment systems that use heat to deodorize and sterilize manure and captures methane gas and uses it to generate electricity.
Scientists at Michigan State and at the USDA Forest Products Laboratory are conducting tests on various types of fiberboard made with the solids from the process. Early results have been positive.
So, look for manure-based furniture coming to a market near you.
Jasper, Superior to Partner
Jasper Cabinet Co. and Superior Furniture Co. have partnered up to extend Superior’s custom finish capabilities to Jasper Cabinet’s line of occasional and accent furniture.
Robert Cribbs, president of Jasper Cabinet, revived the company on an import basis after Jasper shut down domestic manufacturing in Indiana several years ago. Superior Furniture of Lowell, Mich., has long promoted its 46 stain and paint finish options with three levels of distressing, performed in Lowell, for mostly occasional and dining furniture, and more recently bedroom.
“We are extremely pleased to be working with Superior Furniture Co. and believe this partnership produces one of the most unique furniture lines in the industry today,” Cribbs said.
Superior is a 71-year-old niche supplier of occasional, casual dining, bedroom, and accents offering a variety of finishes and distressing levels.
“We are ecstatic for the opportunity to work closely with Jasper Cabinet for years to come,” said Bill Lee, president and CEO of Superior Furniture Co. “Both companies have a long and distinguished history of servicing this industry featuring an unsurpassed finishing program offered through different networks of distribution throughout North America.”
Lee said that by June, Superior will be finishing Jasper Cabinet goods in Lowell. The companies will share warehouse space there to finish inventoried whitegoods to order for four-week delivery. The companies also will share some sales representation.
April 1,
2007 by in UnCategorized
By Home Furnishings Business in Advertising on April 2007
TruckSkin, a leading provider of specialized fleet vehicle graphic programs, has announced it has been selected as a vendor partner for Ikea San Diego’s home delivery program.
The move marks the first time that an Ikea location has used its own fleet and employees to provide in-home delivery. As part of the program, TruckSkin has wrapped each of the Ikea San Diego delivery trucks with a vinyl graphic that Ikea can change to coordinate with the store’s marketing calendar.
“In the past we paid mobile billboard companies to advertise our message,” said Toni Banuelos, Ikea marketing manager. “But adding TruckSkin graphics to our own vehicles fit perfectly with our plan to bring the delivery process in-house. This allows us to take advantage of our existing resources. In fact, when we need additional media support, we have our drivers drive the trucks around targeted areas.”
Banuelos says the current test calls for three separate sets of graphic designs for the IKEA San Diego fleet, but the program could easily expand from there.