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Brought to you by Home Furnishings Business

Eagle Capital Revamps Web Site for Furniture Suppliers

By Home Furnishings Business in on December 11, 2009

Eagle Capital, a financing company that entered the furniture industry earlier this year, has revamped its Web site to appeal to all of its customers by create sections for each industry.

In addition to furniture, the Tupelo, Miss.-based company deals in trucking and transport, manufacturing and construction.

€œThe new web experience is a great user-friendly revision for our customers,€ said Joe Estess, president of Eagle Capital. €œAnd with the much-needed additions to the site, we will be able to better appeal to an increasingly growing base of furniture manufacturers and other companies that need our help funding accounts receivables.€
 
In addition to an improved Web experience, the accounts receivable company has also added some information for both current and potential clients. Southern Growth Studio, Eagle Capital€™s brand marketer and service consultant, was at the helm of this realignment process.
 
€œWe felt that the revitalization of Eagle€™s Web site was a must-have with the company€™s increasing business from a variety of industries, especially the manufacturing of consumer goods such as furniture and other household properties,€ said Michael Graber, managing partner at Southern Growth Studio.
 
The Web site will feature industry-specific rotating content on the home page, bottom line info on home page and Eagle Advantage pages, client testimonials, more direct industry relevant content (construction, transportation, manufacturing), the monthly Success Factor podcast with Estess, streamlined and user-friendly application process, and much more.

JCPenney Promotes 3 in New Leadership Structure

By Home Furnishings Business in on December 11, 2009 J.C. Penney Company Inc. (NYSE: JCP), Plano, Texas, announced Wednesday that it has promoted three executives, giving them expanded duties in a new senior merchandising leadership structure.

In light of the move, JCPenney has discontinued its search for a president.

The newly organized senior merchandising team will be led by Jeffrey J. Allison, Steven Lawrence and Elizabeth H. Sweney, each of whom now have the title executive vice president and senior general merchandise manager. Under the new structure, Allison will lead Home, Custom Decorating and now Fine Jewelry. Lawrence will now oversee Children's in addition to the Men's division. Sweney will lead Shoes and Women's Accessories in addition to Women's apparel. They report to Mike Ullman, chairman and CEO.

"We are fortunate to have the best chief executive in the retail industry in Mike Ullman, who is working extremely well with a team of high quality and talented managers across all functions of the company," said JCPenney Presiding Board Director Thomas J. Engibou. "JCPenney is on the right path with bold goals and innovative strategies that bode well for a promising future. We look forward to seeing Mike and his team continue to execute on their goals in the years ahead."

Mr. Ullman said, "JCPenney's senior merchandising team is made up of highly skilled, seasoned executives with a clear understanding of what our customers want and how best to respond to that demand with merchandise that reflects exciting style and the combination of quality and affordable pricing that is our hallmark," Ullman said. "It is enormously gratifying to see the progress they are making to ensure JCPenney's long-term success. We have a terrific pipeline of talented people and I am delighted to continue to lead this world class team in the coming years."

JCPenney operates 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business.

Anatomic Global Expands Partnership with Relax The Back

By Home Furnishings Business in Bedding on December 11, 2009 Anatomic Global Inc., Corona, Calof., the maker of plant-based EcoMemoryFoam, has expanded its partnership with North American specialty retailer of ergonomic and comfort products, Relax The Back, with the launch of a second, enhanced line.

"Relax The Back has been selling our EComfort Mattress products at record pace," said Anatomic Global President Jeff Scorziell. "Because of its unique feel and our green story, the RSAs were able to sell the benefits of the sleep products over the other floor labels."

The new line, PureRelax Mattress by Relax The Back features Enhanced Anatomic Support System, which delivers outstanding pressure relief and contouring support. A buoyant, luxurious LiveResponseFoam comfort layer enhances the conforming characteristics of the EcoMemoryFoam, Anatomic Global's proprietary, exclusive material. EcoMemoryFoam is an extreme open-cell memory foam that does not retain heat, addressing the most common consumer complaint; sleeping hot on foam bedding.
 
"Anatomic Global's product performs radically different than any other foam products in the marketplace," said Relax The Back Vice President of Merchandising J.D. Nespoli. "AG;s ability to research and develop a superior product coupled with their flexibility and unmatched customer support was a homerun for us."

Anatomic Global worked with Relax The Back to develop a full sleep program and personally visited Relax The Back's extensive franchise network of individually owned and operated stores to train and educate sales associates.

Relax The Back, La Palma, Calif., company currently operates 113 franchise locations nationwide with plans to open several more locations in 2010 and beyond. For more information, click here.

Robb & Stucky Furnishing S.C. Resort

By Home Furnishings Business in on December 11, 2009 Robb & Stucky Interiors, Fort Myers, Fla., is preparing for the installation of furnishings for Bluegreen Corp.'s Harbour Lights Resort in Myrtle Beach, S.C.

Robb & Stucky Senior Designer Nancy Woodhouse selected a coastal design embracing an easy living lifestyle for the new furniture packages, inspired by the South Carolina shoreline including furniture pieces for dining, living and bedroom.

Campaign-style furniture was created for the living areas, reflecting the resort's existing nautical decor. Each bedroom is anchored with a custom-designed Sea Captain's headboard with complementing nightstands and dresser for the 48 two-bedroom lockout villas in four of the buildings on the property. The larger units feature king-sized beds with living room, dining, full-sized kitchens and patios. Robb & Stucky provided the design and manufacturing of all furniture pieces used in the newly designed villas.

"Since the building€™s exteriors feature pastel colors, we wanted to ensure that the new interiors reflected the feeling of this seaside community," Woodhouse said. "We used warm wood tones, neutral backgrounds and added a few nautical fabric accents to ensure that the design remains contemporary and timeless."

"Because of our vertical integration, we were able to custom design and manufacture the perfect product for this resort," said Dan Lubner, president of the Resort Division of Robb & Stucky Interiors. "We are honored to continue to provide our unique services to Bluegreen Resorts."

Roche Bobois Heads to Franchise Expo South

By Home Furnishings Business in on December 11, 2009 Luxury furniture retail brand Roche Bobois, Chicago, will exhibit at Franchise Expo South, Jan. 15-17 in Miami, Fla., in the French Pavilion, Booth 605.

The Roche Bobois Group counts more 230 stores in 35 countries, averaging about one new store every month across the globe.

As a complement to national advertising campaigns, Roche Bobois provides stores in each country with structured and coherent communication tools. The catalogs created for each of the three collections in five languages, are a key component to a local communication  strategy. Roche Bobois also has a strong online presence at rochebobois.com, and reports a traffic 40 percent increase in site traffic each year.

For more information, contact Michelle Klein by phone at 212.889.5304; or my e-mail.
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