Anatomic Global Expands Partnership with Relax The Back

December 10, 2009  by in UnCategorized   

By Home Furnishings Business in Bedding on December 11, 2009 Anatomic Global Inc., Corona, Calof., the maker of plant-based EcoMemoryFoam, has expanded its partnership with North American specialty retailer of ergonomic and comfort products, Relax The Back, with the launch of a second, enhanced line.

"Relax The Back has been selling our EComfort Mattress products at record pace," said Anatomic Global President Jeff Scorziell. "Because of its unique feel and our green story, the RSAs were able to sell the benefits of the sleep products over the other floor labels."

The new line, PureRelax Mattress by Relax The Back features Enhanced Anatomic Support System, which delivers outstanding pressure relief and contouring support. A buoyant, luxurious LiveResponseFoam comfort layer enhances the conforming characteristics of the EcoMemoryFoam, Anatomic Global's proprietary, exclusive material. EcoMemoryFoam is an extreme open-cell memory foam that does not retain heat, addressing the most common consumer complaint; sleeping hot on foam bedding.
 
"Anatomic Global's product performs radically different than any other foam products in the marketplace," said Relax The Back Vice President of Merchandising J.D. Nespoli. "AG;s ability to research and develop a superior product coupled with their flexibility and unmatched customer support was a homerun for us."

Anatomic Global worked with Relax The Back to develop a full sleep program and personally visited Relax The Back's extensive franchise network of individually owned and operated stores to train and educate sales associates.

Relax The Back, La Palma, Calif., company currently operates 113 franchise locations nationwide with plans to open several more locations in 2010 and beyond. For more information, click here.