From Home Furnishing Business
Las Vegas Market Sets Seminar Slate
The line-up features retailer and designer-oriented educational programming, presented by a slate of top designers, style editors, bloggers and other industry thought leaders addressing subjects such as design trends, brand-building, social media, and other business and marketing strategies.
"Attending Markets is a critical component to retailers and designers staying on trend in terms of both product selection and best business practices," said Scott Eckman, chief marketing and strategy officer, International Market Centers, parent company of Las Vegas Market. "We're presenting a full program roster to bring retailers and designers up to speed on the latest trends, as well as ideas and inspiration to drive their future business."
Seminars for Sunday, Jan 26 include:
* First Look: Home Furnishings, 10-11 a.m., World View, Building B, 16th Floor.
Guest co-host, designer Jaime Rummerfield of Woodson & Rummerfield's House of Design, will join Nine Muses Media's Julie Smith Vincenti for a look at the most inspired, new-to-market product introductions debuting this season (0.1 CEU).
* Your Store Calendar-A year of retail events, 11:30 a.m.-12:30 p.m., Building C, LVDC Seminar Room, C174.
Becky Tyre, GIFT SHOP Magazine
Explore actionable ways to drive store traffic year-round through fun and fabulous in-store events. Get ideas for event themes and the tools needed to plan, promote and host memorable events that will keep customers coming back and boost your bottom line (0.1 CEU Pending).
* Cradle To Cradle Thinking-What it is, What it can do for you, Now and in the Future, 1-2 p.m., Building C, LVDC Seminar Room, C174.
The Sustainable Furnishings Council sponsors Lewis Perkins, Cradle To Cradle Products Innovation Institute; and Lori Dennis, Lori Dennis Designs, for a discussion of the cutting edge principles of their work. Both are Sustainable Furnishings Council members and visionary in their ability to bring together diverse elements to support the creation of truly sustainable environments. Cradle to cradle thinking considers not just how it looks, but the entire life cycle of an environment or a product, from the extraction of the raw material, through processing, manufacturing, distribution, use, reuse and recycling. Also, what do you have at the end of the production? Something you can use to create anew or a toxin (0.1 CEU Pending).
* Trend Insights: The Future of Interiors, 1-2 p.m., World View, Building B, 16th Floor.
The Trend Insights presentation from WGSN-Homebuildlife is focused on key ideas that will direct the future of the interiors industry. These big picture trends are influenced by consumer insights and creative intelligence from the interior, fashion, and consumer product markets.
Attendees will learn about the 3 key macro trends for the upcoming year. These macro trends will be followed by a review of color and material forecasts that evolve from the trend themes. We will explain how the macro trends will influence style and decor for products as diverse as furniture, bed, bath, tabletop, and decorative accessories. The Trend Insights will provide interior designers with inspiration and product designers with the creative insight to meet the needs of their clients in the years to come (0.1 CEU).
* Pathway to Profit-A New Book by Industry Veteran, Caroline Hipple, 3-4 p.m., Building C, LVDC Seminar Room, C174.
WithIt will sponsor Caroline Hipple, a principal partner and "Chief Energy Officer" of HB2 Resources, for her latest insights on the timely topics of building your customer base and your brand, merging the art and science of merchandising, how to get your customers to build your business and many others. She and her long time business partners Dixon Bartlett, Anita Pugh and Chris Matthies share their unique formula for both personal and organizational success, that can help both individuals and organizations navigate difficult times.
Seminars on Monday, Jan. 27 include:
* First Look: Tabletop & Gifts, 10-11 a.m., World View, Building B, 16th Floor.
Hosted by Nine Muses Media Julie Smith Vincenti, joined by guest co-host designer, author and lifestyle entrepreneur Tracy Porter, founder of Poetic Wanderlust, this session is an entertaining, visually-rich program highlighting the best-of-show in giftware, tabletop, textiles, and decorative objects (0.1 CEU).
* Grass Roots Marketing: 50+ Low-cost Strategies to Drive More Traffic & Sales, 11:30 a.m.-12:30 p.m., Building C, LVDC Seminar Room, C174.
Patricia Norins, publisher of Gift Shop Magazine, will share 50+ no-cost and low-cost marketing ideas to help you build stronger relationships with your customers, increase store traffic and sell more products (0.1 CEU Pending).
* Style & Substance in Home Furnishings, 1-2 p.m., Building C, LVDC Seminar Room, C174.
Sponsored by Oriental Weavers, Laurie Pressman, vice president of Pantone Color Institute, will identify the key color trends you need to know for home furnishings for 2014 and beyond, plus get an inside glimpse into the selection of Pantone's 2014 Color of the Year (0.1 CEU Pending).
* Social Media & the Design Community: How to Encourage Influencers to Grow Your Brand, 3-4 p.m., World View, Building B, 16th Floor.
Sponsored by Jaipur and moderated by Michelle Workman of Michelle Workman Interiors, this panel featuring Jason Oliver Nixon, Madcap Cottage; Gretchen Aubuchon, Fashion + Decor; and Christian May, Maison21 Interior Decoration, is a lively Q&A ti entertain, inspire and educate attendees on the power of social media influence and how to get started.
* E-Mail Marketing Para Su negocio In Spanish, 3-4 p.m., Building C, LVDC Seminar Room, C174.
¿Quién no revisa su email? Te vamos a enseñar a utilizar e-mail marketing para que llegues a tus clientes de forma fácil, personal y en el momento adecuado. Who doesn't check his email? We'll teach you to use e-mail marketing to engage with your clients in an easy way, personally and in the right time. Presented by Moises Kirsch, Sasquatch Digital Marketing.
Seminars for Tuesday, Jan. 28 include:
* The Affordable Care Act ("Obamacare"): What It Means For Your Business, Your Industry, and Your Family, 10-11 a.m., Building C, LVDC Seminar Room, C174.
Sponsored by City of Hope, Barry Levine of Northern Trust will show attendees how best to position for the ongoing changes in health care that affect all of us financially (0.1 CEU Pending).
* 2014 Design Icon Presentation, Honoring Barbara Barry, A Life of Beauty, 11 a.m.-noon, World View, Building B, 16th Floor.
Sponsored by Global Views, critically acclaimed interior designer and author Barbara Barry will be honored as the Winter 2014 Design Icon. Barry is among the world's most prominent and talented designers with designs that range from elegant interiors to an extensive portfolio of home furnishings. Attendees will enjoy a rare glimpse into the life story and inspirations that have influenced Barry's design work, known for infusing simple luxuries into the every day. (0.1 CEU).
The program will include a presentation by Barbara Barry, followed by a Q&A and awards presentation. Immediately following will be a book signing and meet & greet reception located at Global Views (A-153). The event is complimentary and open to all Las Vegas Market attendees.
* Meet & Greet Reception and Book Signing with 2014 Design Icon Barbara Barry, noon-1 p.m., Global Views, Building A, A153.
Meet the 2014 Design Icon, Barbara Barry, at a special reception in Global Views' showroom following her presentation. Guest will enjoy hors d'oeuvres, cocktails and conversation. Barbara Barry's first book, Around Beauty, will be available for sale and signature, which was received with critical acclaim and is now in its third printing with Rizzoli.
* The Power of Pinterest for Retailers, 1-2 p.m., Building C, LVDC Seminar Room, C174.
Christian Kratsas od SnapRetail will discuss the basics and best practices for using Pinterest to inspire your customers and drive store sales. Actual retailer examples will be shared and explained to inspire you to jump on the Pinterest bandwagon (0.1 CEU Pending).
* Designs on Television: Set Decoration on the Small Screen & the Essence of Capturing Lifestyles, 3-4 p.m., World View, Building B, 16th Floor.
Sponsored by Coverings, Cathy Whitlock will show how television set designers pay homage to the time and place of their characters to deliver an authentic lifestyle in their homes, one that will resonate with their audience. The lecture is presented by Cathy Whitlock, whose career as a book author (Designs on Film: A Century of Hollywood Art Direction), magazine writer, design marketer, lecturer and interior designer spans many directions. A graduate of Parsons School of Design, Whitlock is a contributing writer for Traditional Home magazine and The Huffington Post, and appears regularly in Architectural Digest, The Hollywood Reporter, Veranda, and Elle Decor. Q&A to follow (0.1 CEU Pending).
One seminar is set for Wednesday, Jan. 29:
* Gen Y: How to Motivate, Manage and Sell to Them, 10-11 a.m., Building C, LVDC Seminar Room, C174
Anne Obarski of Merchandise Concepts, will show this emerging consumer segment's critical traits in order to understand Gen Y better and to sell more to the largest consumer group in U.S. history.
The North American Home Furnishings Association also will host a series of week-long seminars in the Retailer Resource Center's new location in Building B, Suite B-1050. The seminar schedule can be found here(www.nahfa.org/events-education/markets/market-seminar-series/).
A complete schedule of seminars and session descriptions is available online here.