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From Home Furnishing Business

Hayneedle Gets Thumbs Up for Mobile Site

Hayneedle outranked many of the top names in retailing in a recent study of the top 100 online retailers conducted by LightningBuy, a Bridgeport, Conn.-based company that specializes in mobile-based commerce. 

The mobile version of Hayneedle’s flagship Web site ranked second only to Abercrombie & Fitch in LightningBuy’s 2013 Mobile Commerce Conversion Index (MCCI), which rates mobile sites based on ease of use and the site’s ability to convert smartphone traffic into sales.

“ does everything right, from offering a guest checkout, having the appropriate keyboard for the type of data the consumer must enter, enabling touch controls and eliminating distractions on each screen,” reports LightningBuy. “ has a breadcrumb trail, security assurance and offers PayPal/mobile wallet. The load time for a random product page was less than four seconds and Hayneedle earned bonus points for effective mobile selling from its presence on both Facebook and Twitter.”

Brian Moen, chief marketing officer of Hayneedle, said the company followed the traffic demands in 2011 from mobile users to ready a mobile-friendly site.

“We continued to enhance the product to provide a better experience for those shoppers as we watched phone sessions grow as much as 40 percent through the first half of 2012,” Moen said. “Today, nearly 30 percent of our site visitors are arriving on a mobile device. That is almost double what we saw in 2012 and nearly half of our mobile visitors are using a smartphone. We continue to enhance our site performance across devices to create a more immersive, consistent brand experience for our customers.” earned a score of 107 points out of a possible 134 in the survey, earning high marks for enabling shoppers to purchase products in six screens and with three clicks.

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