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From Home Furnishing Business

Pilgrim Teams with Genesis for Financing

Retailer Pilgrim Furniture City has partnered with Genesis Financial Solutions to offer Genesis Credit financing.

The Genesis second-look financing program allows customers with less than perfect credit access to Pilgrim’s quality furniture.

“In the few short months that we have partnered with Genesis, they have proven to be an integral part of growing our business,” said Mike Albert, president of Pilgrim Furniture City, Southington, Conn. “In the few short months that we have partnered with Genesis, they have proven to be an integral part of growing our business. The Genesis Credit program is easy-to-use and this has allowed Genesis to succeed where other previous providers have not been able to.”

Genesis Credit is offered at all four Pilgrim Furniture locations throughout Connecticut. In addition to providing a financing product that looks and feels like their prime lender, the program promotes repeat purchases that helps foster customer loyalty.

“Genesis is deeply committed to meeting the needs of Pilgrim’s underserved customers,” said Bruce Weinstein, CEO of Genesis Financial Solutions. “It’s an honor to work with Pilgrim and to offer affordable financing for their non-prime customers.”







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