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From Home Furnishing Business
Reverie Has New Web Site
November 26,
2013 by in Bedding, Industry, Internet, Product 
Adjustable bed vendor Reverie has launched a comprehensive, redesigned Web site that aims to build brand awareness while educating consumers on the company’s high-tech, customizable products and personalized comfort options.
The launch is a significant step in the rollout of the company’s redesigned look and logo, which features a new color scheme and icon representing the metamorphosis of Reverie’s original butterfly into a stronger, more modern symbol.
The site features an entirely new aesthetic with brand new images and easy to navigate resources. A key feature on the homepage is a 60-second video introducing visitors to Franklin, Mich.-based Reverie’s Dream Sleep Systems and its customization capabilities. Clicking on the “Products” tab, visitors can easily flip between sleep systems, mattresses, adjustable bases, pillows, accessories, made-for-mobile and linens. Essential sleep information appears under the “Sleep Science” tab, offering tips on how sleep impacts health, well-being and athletic performance.
“We’re seeing that consumers increasingly want sleep solutions that are customized for them. They value Reverie sleep systems because they offer customized comfort that adapts with you over time and as sleep preferences change,” said Reverie President and CEO Martin Rawls-Meehan. “The Web site is a multi-functional tool for our brand. It builds awareness so that when customers walk into one of our dealers, they’re already well-informed and ready to buy. With new features like customer testimonials and side-by-side product comparisons, it also works to propel our direct-to-consumer business forward.”
Reverie retail partners can access an updated dealer portal, which serves as a convenient and comprehensive one-stop resource on Reverie product information. The portal is designed to educate retail sales associates as well as provide ready-to-print marketing materials for easy in-store promotion. Reverie adjustable foundations are available exclusively through brick-and-mortar retail partners, and dealers also will find consumers connecting with them directly thanks to the updated “Find Us” store locator.
Through the “Connect” tab, the Web site also acts as a portal to Reverie’s other online resources and social media including its Blog, Facebook, Twitter and YouTube, which all have been updated to reflect the new branding and logo. This section of the site includes a round-up of stories featuring Reverie and its products in the news. This is also where customers will find informative videos, including the full 15-minute version of the company’s newly produced video, which takes an in-depth look at the Dream Sleep Systems.