From Home Furnishing Business
Bobby Berk Signs Rug License with Surya
Three collections of rugs will debut in summer 2014, all featuring New York-based Bobby Berk Home’s signature mix of bold colors and modern design.
“Bobby Berk's energetic and inspired designs are a natural complement to Surya's existing product portfolio,” said Satya Tiwari, president of Surya, Calhoun, Ga.. “His hip, minimalistic approach to modern design and clean aesthetic brings a stylish and youthful feel that speaks to comfort and luxury while offering urban appeal. We look forward to working with Bobby to bring his fresh and fashion-forward designs to our customers.”
“No one has the breadth that Surya has in terms of product, design, merchandising and marketing," Berk said. "They’re the best in the business and I’m thrilled to work with them.”
The licensing partnership will begin with a collection of area rugs, followed by the introduction of additional categories later in 2014.
Bobby Berk Home was founded in 2006 as an online shop and has grown to encompass brick and mortar locations in hip neighborhoods like New York’s SoHo, Midtown Miami and Los Angeles’ Helms Bakery design district.