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From Home Furnishing Business

Dormeo Pursues Digital Marketing with IMI

Bedding vendor Dormeo Octaspring has selected Internet Marketing Inc. to help it boost digital marketing efforts in the United States, including Web site design and online advertising.

The move is designed to spike traffic to Dormeo Octaspring’s Web site and its social media platforms. In addition to Dormeo Octaspring’s DRTV platform, the digital program will serve as added support in growing its brand recognition in order to increase foot traffic to retail doors.

IMI has more than 10 years experience in Internet marketing, including search engine optimization, pay-per-click advertising and e-mail marketing. IMI works with companies and organizations in more than a dozen specialized fields, including: entertainment, hospitality, real estate and technology. Clients include organizations such as Westin Hotels and Resorts, AMC Theaters, Belkin, MasterCard and The U.S. Army. IMI has offices in San Diego, Las Vegas and New York.  

“Online and social media platforms are becoming increasingly important to growing brand recognition. We already have the visibility on television with our successful DRTV program, but we realized we needed to back that up by investing in the creation of a strong digital presence as well,” said Chief Marketing Officer Dany Sfeir. “We are excited to have the folks at IMI on board to help us in the expansion of Dormeo Octaspring’s marketing program and are confident their added efforts will boost sales and get more people into retail doors to check out our innovative product.”

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