From Home Furnishing Business
Abbyson Teams with Monica Pedersen for License
Abbyson Living has partnered with celebrity designer Monica Pedersen to launch the exclusive Monica Pedersen Furniture Collection by Abbyson Living.
Pedersen is a designer best known for her work on HGTV’s hit television series Designed to Sell and HGTV Dream Home Giveaway. She also is the author of Make It Beautiful, a book that inspires and teaches readers how to entertain at home with her exclusive insider tips. Her designs and tips have been featured in national publications, including Redbook, Town and Country, Good Housekeeping, InStyle, USA Today, Washington Post, Woman’s Day, Family Circle, Domino, and Chicago Magazine. She will also be featured on a new design show on network television in early spring 2014.
“We are thrilled to have partnered with such a well-known and respected designer that defines elegance,” said Yavar Rafieha, president of Abbyson Living, Los Angeles. “Monica’s expertise in design, style and market trends combined with family values complements the Abbyson brand and we’re happy to have her join our team.”
Abbyson Living will launch the Monica Pedersen Furniture Collection by Abbyson Living at the Las Vegas Furniture Market in January with more than 25 SKUs. Pedersen will have her own space to showcase her new line within the Abbyson Las Vegas showroom located inside building B, Floor 8. Abbyson and Pedersen plan on designing more than 75 SKUs by mid-2014.
“I am so excited to launch my Monica Pedersen furniture collection with a company whose product and people I believe in,” Pedersen said. “With this partnership, we are going to be introducing many new and trendy designs that will be inspired by elegance.”
The initial launch will feature colorful new designs of living room collections, including sofas, accent chairs, ottomans, dining chairs, and barstools. The next phase will include bedroom collections.
The licensing agreement is a new initiative for Abbyson Living and is the first of many more licensing deals that lie ahead.