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From Home Furnishing Business

Jordan's Teams with DataMentors for Data Base Marketing

 Boston-area retailer Jordan's Furniture has selected data base marketing provider DataMentors to provide data quality and data base marketing solutions.

Jordan's, a division of Berkshire Hathaway, will use DataMentors services to support customer relationship management initiatives, client relationships, brand awareness and overall business growth.

Jordan's Furniture, New England's largest furniture and mattress retailer, provides a unique buying experience combining entertainment with shopping. Each store offers features such as New Orleans style entertainment, IMAX 3D theaters, dancing water fountains, ice cream parlors, candy stores, and full-service restaurants.

"Jordan's unique selling approach requires leveraging a partnership with a vendor who truly understands who we are and our marketing and business objectives," said Jordan's Vice President of Marketing Greg Jones. "DataMentors' knowledge and commitment, as well as their robust suite of solutions, have made them a valuable extension of our marketing team."

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