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From Home Furnishing Business

SFC Teams with Hearst to Promote Green Design

The Sustainable Furnishings Council and Hearst Corporation's House Beautiful and Elle Decor brands have partnered to raise awareness about sustainable design.

Beginning in March 2014, select SFC members will be featured in House Beautiful’s Social Media Color Celebration and Chair Chase scavenger hunt. This annual online, mobile and in-person campaign—now five editions strong—will entice home furnishings enthusiasts and active social media users to traverse the streets of New York in search of environmentally safe chairs.
“Our consumer research shows a need for greater education and awareness about sustainable furnishings," said SFC Executive Director Susan Inglis. "So we're offering our members an opportunity to make 'green' the primary focus of a consumer-focused campaign that has garnered more than 500 million impressions since its inception. The campaign is timed well, too, as Earth Day is April 22, 2014.”
In addition to online videos, sponsor contests, giveaways and social media posts, SFC members will be able to participate in a special SFC-sponsored section that will appear in select editions of House Beautiful and Elle Decor in 2014.
Home furnishings manufacturers, retailers and designers must join SFC or renew their membership by Friday, Dec. 20, to be eligible for this spring 2014 initiative, and they must agree to sponsorship requirements and fees. For additional information, contact SFC’s Inglis at 252.368.1098 or by e-mail.

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