Ferrari Named CMO for Natuzzi Group

November 7, 2013  by in Executive Changes, Industry, Leather Upholstery, Product   

Ferrari is in charge of developing an integrated strategy of marketing, communication and product development, making sure that its implementation is correct and coherent across all the markets.

In his new role, he will also support the new group's commercial strategy that provides for the strengthening of the business in mature markets, and the extension of the retail network especially in fast growing economies such as China, Brazil, India and Russia.

Ferrari joined the company in October 2012 as vice president of communication for all of the Group's brands. His promotion is part of the reorganization of the management team directly reporting to Pasquale Natuzzi, CEO and president.

Ferrari started his career at Warwick Baker & Fiore, New York, and, then later, he set up his own agency, Ideocomunicazione in Milan, managing the communication for a number of well-known brands.

Through his firm, he developed partnerships in London and Shanghai for the managing of international brands like Heineken and Sky.

"The challenge that Pasquale Natuzzi has asked me to undertake is for me of great motivation and source of particular pride," Ferrari said. "In a more and more competitive and global environment, a group like ours has to operate in the whole world, by means of projects that are strategically solid as well as flexible in their execution, so to be effectively and coherently implemented in different countries. I will carry on with the job already started in order to further strengthen the Natuzzi Group's positioning as the ambassador of the made-in-Italy in the world."