Daily News
From Home Furnishing Business
Brown Jordan Teams with Backyard America for Outdoor Structures
November 6,
2013 by in Industry, Licensing, Outdoor Furniture, Product
Luxury outdoor furniture source Brown Jordan has entered into a licensing agreement with Backyard America to develop and market a collection of high quality, stylish outdoor shade structures.
The Brown Jordan Structures collection will include exclusive designs to meet the needs of consumers, architects, designers, and builders who seek outdoor pergolas that fit the architectural style, décor and personal taste in outdoor living environments.
“Our partnership with Backyard America represents an ideal opportunity for Brown Jordan and our customers,” says Chris Carmicle, president of Brown Jordan, Los Angeles. “Through the years, Brown Jordan has continued to explore new ways to create functional and inspiring outdoor settings. Brown Jordan Structures allows us to provide customers with another innovative element to enhance outdoor environments with the highest quality pergolas on the market, and reflects Brown Jordan’s commitment to invest in building a more comprehensive offering.”
Pergolas and other shade structures have traditionally been custom built on the job site. This has limited the material selection and quality of the finished product to that which is available locally and construction techniques that can be performed in the field. Backyard America specializes in crafting premium pergola kits from low maintenance materials to provide a product that is easy to assemble on site.
The Brown Jordan Structures collection offers simple-to-assemble outdoor shade structures with innovative designs, style and functionality. The collection will
initially be offered in two all-aluminum models, each in three popular sizes.
“We are very excited and proud to be partnering with Brown Jordan to launch this new line of outdoor shade structures,” said Ernie Sears, president and CEO of Backyard America.