Daily News
From Home Furnishing Business
Etheridge to Lead Surya Hospitality Division
November 1,
2013 by in Carpets / Rugs, Executive Changes, Industry, Product 
In his new role, Etheridge will manage the Calhoun, Ga.-based Surya's sales, marketing and product direction for the hospitality sector.
With 15 years of hospitality textiles experience, Etheridge bring has intimate knowledge of the factors driving today's hospitality industry. In 1999, he founded RidgeBrook Rugs, a domestic manufacturer of tufted bath rugs for the hospitality industry and, in 2001, merged RidgeBrook with Lacey Mills, where he continued to supply rugs to the hospitality market.
“The design and quality of Surya’s products is unmatched,” said Etheridge. “As the trend towards focused branding continues to gain momentum in the hospitality industry, Surya has the diverse product mix and custom capabilities necessary to be a true partner with the hospitality design community. The vast majority of our current product line meets or exceeds standard industry testing requirements, and we will continue to develop fresh and relevant rug designs, decorative pillows, art and mirrors that support the evolving needs of hospitality design.”
With more than 4,000 unique designs, Surya offers the largest area rug assortment in the home accessories market, including a vast array of mansion sizes and custom options. An expansive and seamlessly coordinating product selection, along with dynamic search tools and continuous access to real-time inventory at surya.com, makes it easy for designers and purchasers to specify products, simplifying the design process.
“We are very pleased to welcome Tom to our team,” said Satya Tiwari, president of Surya. “His deep understanding of the hospitality industry and rug design coupled with his tenacity, strategic insight and leadership skills will be will be instrumental in guiding Surya as we further expand into this new and exciting market.”
Surya will exhibit its hospitality offerings at Boutique Design New York, Nov. 10-11, in New York City in conjunction with the International Hotel, Motel + Restaurant Show.