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From Home Furnishing Business

Pure LatexBliss Wins Incentive Marketing Award

October 30, 2013  by in Mattresses, Product   

The award recognizes the company’s Learn & Earn program, an online training and awards portal designed to encourage retail sales associates to “live latex.”

Recipients of the Circle of Excellence award are chosen based on overall program creativity, ease of execution and breadth of results. Pure LatexBliss designed Learn & Earn to deliver online training opportunities directly to the sales team paired with an incentive program to encourage and sustain participation.

“Since we first launched the Learn and Earn program, we’ve seen nearly 70% of retailers watching our online training videos and responding questions. Comparing year-over-year sales, those dealers who participated in the program nearly doubled sales of Pure LatexBliss products,” said Atlanta-based Pure LatexBliss President Kurt Ling. “Our retail sales associates are the backbone of our company and we wanted to create a better way to train them. The Learn and Earn program is a fun, interactive, rewarding program that is sustainable and simply works.”

Learn and Earn, designed in collaboration with Atlanta-based Incentive Team(incentive-team.com), is an online training portal featuring a series of short videos that works to educate retail sales associates on Pure LatexBliss key messaging and branding, along with the product benefits of latex. After completing a quiz on the content covered in the presentation, RSAs collect points which are deposited into members’ accounts that can be redeemed for prizes, including cruises, electronics and jewelry in the Pure LatexBliss awards mall.