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From Home Furnishing Business

Sleep Train Launches Private Label Card with GE Capital

West Coast bedding retailer Sleep Train has launched a private label credit card program with GE Capital Retail Bank.

GE Capital’s Retail Finance business, which provides financial solutions to retailers and dealers to help grow sales, will manage the relationship and service the account. 

The Sleep Train credit card is available for purchases in more than 100 California retail locations. Applications are available at the point of purchase and online at sleeptrain.com. Cardholders recieve extended terms and special financing promotions on purchases; and can access and manage their account with digital tools, including the online Consumer Center and mService, a mobile servicing platform available on iOS, Android, Blackberry and Windows devices. 

“We’re pleased to provide GE Capital Retail Bank’s financing programs, which further enables them to make the purchases they need and want with convenient monthly payments,” said Mike Wilson, executive vice president of marketing for Sleep Train. 

“Sleep Train is a trusted retailer of mattresses and bedroom furnishings,” said James Seger, general manager--Home Furnishings for GE Capital’s Retail Finance business. “We are delighted to work with them in providing their customers with a credit card program."







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