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From Home Furnishing Business
Sofia Vergara Furniture Lands at Rooms To Go
October 28,
2013 by in Furniture Retailing, Industry, Licensing 
The Sofia Vergara furniture collection has arrived at retailer Rooms To Go.
The "Modern Family" star partnered with the retailer earlier this year through Latin World Entertainment Licensing. The contemporary home furnishings collection includes upholstery, dining room, bedroom and decorative accessories.
Named one of the world's most powerful Latinas by Forbes, Vergara is both a successful actress and businesswoman. Vergara has been nominated four times for an Emmy and three times each for the Golden Globe and Screen Actors Guild awards for her role in “Modern Family.”
“I am so proud of my new furniture collection," she said. "The furniture is gorgeous, the quality is fantastic and the prices are amazing. My relationship with Rooms To Go began over 15 years ago when I moved to the United States as a single mother, and furnished my first apartment entirely from their store. Over the years I’ve continued to shop at Rooms To Go and now I’m so happy to be able to furnish my home with my own Rooms To Go collection!”
Founded in 1991 by Jeff and Morty Seaman, Rooms To Go remains an industry leader.
“Having Sofia Vergara join the Rooms To Go family is wonderful,” said Jeff Seaman, Rooms To Go CEO. “She is not only a major star but also a very astute business woman. Most of all, she also has a terrific sense of style and a keen eye for decorating. She’s been an integral partner in creating great products at extraordinary values. The combination of Sofia’s style and our sourcing capabilities will truly bring consumers a fabulous new collection. When we found out Sofia’s been a Rooms To Go customer for over 15 years it just made this partnership even more perfect.”
In addition to her acting career, Vergara is a founding partner with Luis Balaguer of Latin World Entertainment, a 100 percent Hispanic-owned entertainment company serving the U.S. Hispanic market.
“Rooms To Go is the perfect partner to extend the Sofia Vergara lifestyle brand into furniture,” said Balaguer, president and CEO of Latin World Entertainment. ”Sofia wants women to feel good about the way they look and live. Together with Rooms To Go, Sofia will provide beautiful and affordable furniture and accessories which will help women create an inviting home environment for family and friends.”