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From Home Furnishing Business

IMAX Worldwide Launches Essentials Basics by Connie Post

October 16, 2013  by in Industry, Merchandising   

This “modern design made easy” merchandising concept was developed with Post, a retail strategist and CEO of Affordable Design Solutions. 

Post has decorated her home’s extended living space with the new Essentials Basics Black collection.

“I like to design products for the way that I want to live. I love affordable accessories that can be changed with the season without a long term commitment,” she said.

The Essentials program is designed to be affordable and easy for customers to make design decisions.

“I decorated my screened-in porch area with my personal favorite color collection--I am a black and white girl to the core," Post said. "My entire house is decorated in these colors and it is easy living for me.”

The latest Essentials collections included taupe and white as well as the black and white for the fall season. This makes a total of 6 complete Essentials color collections to choose from to date. 

Another new Essentials collection will debut at IMAX in January.

As with each of the Essentials by Connie collections, coordinating Sherwin-Williams paints are identified to make it easy for consumers to complete a room.