From Home Furnishing Business
Magniflex to Open New Miami Showroom
The showroom at 3050 Biscayne Blvd. represents a significant increase in the Italian manufacturer's Miami footprint, where it has already established its U.S. headquarters and warehousing facilities over the past year.
The facility will support growth in the U.S. and Canada while providing easy access to Latin American dealers.
“Miami is a design hub in the United States with a vibrant international culture and growing furniture trade, which made it a logical place to establish our East Coast showroom,” said Magniflex U.S. President Marco Magni . "This location also allows us to better service our growing clientele from Latin America. More buyers from Latin America shop Miami looking for new products than anywhere else in North America, which makes this a centralized location for both our headquarters and showroom."
The company’s Miami showroom design will reflect the atmosphere of Magniflex’s new Las Vegas space, which creates a modern, minimalist aesthetic with warm, dark wood accents and wall art portraying images of Florence and Tuscany. Open exclusively to the trade, the showroom floor will feature 18 queen-size Magniflex mattresses from a variety of its most popular collections, including Magnigel and the GeoEthic Collection. Additional mattresses will be represented with a bevy of smaller samples and mattress buns. Several displays will showcase Magniflex’s extensive pillow offerings. The new space will also house Magniflex’s main offices for its North American staff as well as a large conference room for meetings.
The space will serve as a location to host dealers and business partners based in the East Coast, Midwest and in Eastern Canada. Designed as a destination for buyers, a visit to the Miami showroom provides an opportunity to visit a true Italian showroom, rest-test product, plan out advertising, select point-of-purchase materials and put together personalized Gallery programs.
“When a customer makes the trip to Miami, we know they are focused on Magniflex," said Magniflex North American Sales Director Billy Curtright . "That’s why we’re committed to providing full-service support, including partnering to establish and plan marketing and advertising strategies. We believe this space is going to play a crucial role in increasing our North American dealer network."