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From Home Furnishing Business

Emerald to Showcase Outdoor Line Inside & Out

Emerald Home Furnishings will feature its new outdoor furniture line in a special showcase at the Oct. 19-24 High Point Furniture Market.

Emerald will present the Emerald Outdoor product line, which includes a comprehensive assortment of sling, woven, cast iron and wood sets, in a newly renovated space equally split between an indoor showroom (space 105 of the Center Point Building at 401 S. Hamilton St.) and a tented outdoor courtyard. This new space is in addition to the company’s permanent showroom space, just upstairs in space 201.

The public High Point debut of the Emerald Outdoor’s inaugural line follows a private, invite-only showing in High Point this past spring and a tremendous reception to the public launch at the summer Las Vegas Furniture Market.

“We were very pleased with the reaction to Emerald Outdoor at Las Vegas Market and we are going to ride that momentum into High Point,” said David Beckmann, president of Emerald Home Furnishings, Tacoma, Wash. “Representatives from independent retailers, specialty stores and large chains have told us that they are impressed with the look, quality and real value in the collection. We look forward to providing new revenue opportunities to existing customers and a compelling lineup to new dealers we have not yet had the pleasure to serve.”

“We have honed in on delivering both a compelling offering for experienced outdoor merchants and a turnkey program for retailers new to this hot category," said Lyle Ecoff, one of Emerald’s partners in outdoor product development. "Emerald Outdoor offers a wide selection of remarkably affordable and attractive designs. I think we really hit the sweet spot in terms of price point and styles."

The comprehensive Emerald Outdoor Furniture assortment includes motion, dining, deep seating, fire pits, tables, accessories and pillows. The line of 160 SKUs--available through direct container purchase--is shipping now for delivery in the first quarter of 2014.

In order to go to market quickly with the right products, Emerald collaborated with outdoor furniture specialists (and brothers) Gary and Lyle Ecoff, who bring a combined 50 years of retail and product experience at Carl's Patio and Robb & Stucky. Emerald’s expertise in home furnishings translated into the incorporation of features including outdoor motion seating, dining tables with butterfly leaves, and practical storage solutions; while the Ecoffs delivered classic and contemporary looks made using modern materials, innovative technologies and colorful performance fabrics.

The lineup of tubular aluminum, cast aluminum and outdoor wicker that includes: cushion and sling dining; extension tables; deep seating; sectionals; motion; gathering and bar height dining; fire pits; resort chaises; throw pillows and more.

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