Daily News
From Home Furnishing Business
Abbyson Living Plans Boutique on Wayfair
October 1,
2013 by in Industry, Internet
Abbyson Living plans to launch an exclusive Abbyson Living Boutique Page on Wayfair.com.
“Our goal is to provide Wayfair.com customers an opportunity to learn more about our brand and our products,” Yavar Rafieha, president of Abbyson Living, said.
The Boutique Page will allow visitors to connect with Abbyson Living via Facebook, Pinterest, the company's Web site, and with one click be able to visit the company's blog. The page will have a “featured product” section that showcases the most popular product at the moment. The section will be updated on a regular basis with new items.
“Abbyson Living has great assets that tell their brand story and we’re looking forward to using those assets on our site to build further brand awareness with our customer base,” said Paige Kelly, category manager of upholstery at Wayfair.
“We value our partnership with Wayfair.com and we are now taking another step to ensure customer satisfaction,” said Rodd Rafieha, vice president of marketing and sales.