From Home Furnishing Business
Caracole Sets Raffle to Fight Breast Cancer
Caracole is sponsoring a raffle during the High Point market to raise funds for Carolina Cancer Services, a leading breast cancer support group based in Lexington N.C., in honor of Breast Cancer Awareness Month.
Throughout the month of October, the raffle is open to the public and donations will be accepted through the through the company's Web site.
To encourage donations, Schnadig International Corp., parent company of Caracole, and Jeff Young, president and CEO of Schnadig, are each offering matching gifts of up to $10,000 on donations made in October through the Web site.
Donors are automatically entered for a chance to win one of its best-selling Bees Knees chairs covered in a pink fabric, the symbolic color of breast cancer awareness. The winner will be selected in a random drawing. Caracole will announce the winner on its Facebook page on Nov. 1.
The chair features a painted white birch frame, with exposed wood detailing, spring down seat cushion and a feather down back pillow, a retail value of $1,499.00
“We support the efforts of Carolina Cancer Services, an inspiring organization that does so much throughout the Davidson County community to provide meaningful support for breast cancer victims and their families,” Young, a Davidson County native and resident, said. “Until a cure for this insidious disease is found, providing much needed care and understanding to those who are in immediate need of treatment remains a high priority for us all.”
Caracole’s employees who have survived breast cancer diagnoses are behind the fundraising initiative.
“CCS helps a variety of cancer patients, and they specifically help women with breast cancer by giving physical, emotional and financial support as needed,” said Kristine Capra, director of upholstery merchandising for Caracole and a breast cancer survivor. “Our hope is that by engaging our furniture retail customers during the High Point Market, as well as the local community, that we will be able to raise a substantial amount to further the many critical initiatives and outreach by CCS.”
“Kristine and I were lucky to have insurance through our employer,” said Teresa Vickers, supply chain manager for Caracole, who went through treatment for breast cancer in 2006. “CCS is there for those without jobs or other means of support. With this disease, and the often harsh side effects of treatment that comes with it, it’s important for people on the journey to recovery not to feel alone.”
Carolina Cancer Services offers a range of services to those fighting cancer in Davidson County, including medication assistance, transportation, education and home health supplies and equipment. The group also offers support groups, individual telephone support and a visitation program to support the emotional needs of clients and their families.
Caracole will promote its contest through social media channels, including Facebook page and @CaracoleHome Twitter channel. For trade visitors, the chair will be on display in the company’s showroom during the October High Point Market along with details about the contest. The company is building a landing page on its Web site with a photo of the chair, information about Carolina Cancer Services and a PayPal payment link, where participants can submit donations.