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From Home Furnishing Business Hosts User Conference

Forty retail executives representing 27 furniture chains from the U.S. and Canada joined the team last week for a conference experience focused on engagement.

FurnitureDealer, a home furnishings specific, internet marketing company, hosted the event at its Burnsville, Minn., headquarters. 

“While our clients share a technology platform and content library, is far more than a Web site provider,” said Andy Bernstein, founder. “We are a network. We have become a community and have attracted many of the brightest and most innovative retailers in our industry. We are all about sharing ideas. We are all on the same team, and success in this incredibly rapidly changing environment will require trial and error, collaboration and communication."

Bernstein said the conference continues to grow, giving partners the opportunity to share ideas.

To kick off the event, Bernstein played videos from three individuals who he called internet retailing superstars: Jeff Bezos of, Tony Hsieh of and Gary Vaynerchuk of Wine Library TV. In the footage, the retailers talked about being obsessed with customers, focusing on relationships rather than selling products, continuous innovation, creating shopping processes that consumers love, and having a long-term view. These topics were discussed throughout the event, and will continue to be key themes throughout the FurnitureDealer network.

Over the course of two-and-a-half days and nights, attendees enjoyed idea sharing, special presentations and in-depth discussions focused on all aspects of consumer engagement in the online environment. Topics ranged from online advertising, to selling and purchase assistance strategies; storytelling and serving the credit-driven customer, as well as online strategies designed to drive mattress sales, effective calls to action and relationship building with prospects. Throughout the event, the emphasis was on networking, collaboration and the pursuit of a common goal.

“As furniture retailers, we need to push the envelope farther and farther,” said Michael Grossman of Kensington Furniture, Atlantic City, N.J. “The customer has changed and it’s a matter of remaining relevant and recognizing what’s happening in this big new world in terms of the way people shop and look at furniture.”

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