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From Home Furnishing Business

Butler Teams with Imagine Retailer for E-Commerce

Butler Specialty Co. has partnered with Imagine Retailer to launch an initiative to aid its dealers in getting into e-commerce.

“I’m extremely excited about this partnership with Imagine Retailer,” said Executive Vice President of Sales Dan Sumner. “Butler’s revenue from Internet retail has soared in recent years. Even so, brick-and-mortar retailers remain an integral part of our business. Our expertise as a drop-ship resource with deep inventory and quick-ship capabilities coupled with Imagine Retailer’s website development know-how enable us to help our retailers sell online. Our dealers recognize that it is vital to the continued success of their businesses to be in the Internet marketplace, but many don’t know how to do so. Butler can help them expand their business by showing them how. Seldom is there really a win-win in our industry, but this is one of them.”

The initiative is centered on fully functional e-commerce sites that will be co-branded with participating dealers and Chicago-based Butler Specialty Co. Depending upon preference, Butler dealers may choose either a fully integrated company Web site or Butler gallery site, with the latter seamlessly connecting to a retailer’s existing site. Web sites will feature an exclusive theme available only to Butler Specialty Company dealers. Retailers will have access to the complete Butler catalog, and will have full e-commerce capabilities to sell Butler products online. Retailers also will have administrative controls to selectively showcase products and set retail pricing, subject to Butler’s Minimum Advertised Price policy. Plus, retailers can offer their customers the option of drop-shipping online purchases directly to their customers’ homes, or having them shipped to their showroom.

Founded in Chicago in 1930, Butler Specialty designs, manufactures and distributes a diverse, value-driven line of accent furniture.

Imagine Retailer builds retail Web sites for retailers. Its cutting-edge Web site program includes numerous features such as, full-hosting, complete Butler catalog, e-commerce capabilities, responsive Web design, e-mail marketing, mobile marketing, e-mail creation, Facebook social media integration, an easy-to-use dashboard for total Web site control and maintenance, along with many many more features and functionality. 

Butler's High Point showroom is in the IHFC Building, Design wing, 10th floor, in space D-1031.

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