Daily News
From Home Furnishing Business
Jaxon Home Launches Online Store
September 25,
2013 by in Furniture Retailing, Industry, Internet 
Los Angeles home furnishings retailer Jaxon Home has launched e-commerce site JaxonHome.com.
Jaxon Home has established itself as a premier resource for modern, traditional and transitional upholstered furniture made in downtown Los Angeles since 2006, and is moving into national distribution and sales with the JaxonHome.com launch.
Owner and Creative Director Victoria Richter has designed an extensive line of upholstered pieces and case goods, manufactured by Coda Industries, the L.A. based factory owned by Victoria’s husband, Braden Richter. All items can be customized and are available in more than 500 fabrics and 100 leathers. By manufacturing in Los Angeles, custom pieces are generally delivered and installed within 3-5 weeks.
Jaxon also sells a curated collection of rugs, lighting, accessories, case goods and select vintage finds all handpicked by Victoria Richter.
“Jaxon Home is all about Real Life,” said Victoria Richter. “Life happens. Spills happen. That’s why we are backing our products with the best warranty in the industry."
All of Jaxon Home’s products are backed by a 2-year warranty from Uniters North America, and include white-glove delivery and installation.
By building their signature collections in Los Angeles, Jaxon not only cuts lead time and allows for a far greater amount of customization than most lines, but also allows the company to use top quality materials, unlike mass retailers who often use less expensive woods and fabrics.
“We are a modern-day mom and pop shop,” said Richter, “but with a much broader reach. We own the factory, so we can deliver goods that meet our exacting standards, while still coming in at a reasonable price point often lower than the big guys that manufacture overseas.”
Having spent years in the fashion industry as a model, Victoria developed a passion for textile and design, which eventually led her to the Fashion Institute of Design and Merchandising. She has a long track record working with successful furniture brands, including the launch of Williams Sonoma Home upholstery collection.