Pier 1 Names EVP of Marketing

September 24, 2013  by in Executive Changes, Furniture Retailing, Industry   

In his role, Hunter will lead the retailer's brand image and integrated marketing efforts.

"As we look to the future and continue the development of our omni-channel business—'1 Pier 1', strategizing and effectively implementing the breadth and complexity of marketing activities is vital for our success," said Alex Smith, president and CEO. "Eric's broad marketing experience in retail makes him well-equipped to take on this pivotal leadership position."

Hunter has more than 15 years of diverse marketing experience to Pier 1 Imports. Most recently, he served as senior vice president of marketing and acting chief marketing officer for JCPenney Co.  While there, he led strategy, research, creative, media, customer relationship management and digital direction for the JCP enterprise brand and all JCP-owned brands. Previously, he served as chief marketing officer and group president with Kellwood Co., an affiliated portfolio company of Sun Capital Partners that designs, manufactures and markets a collection of premier fashion brands. Prior to Kellwood, Hunter spent considerable time working in agency creative, with PMK/HBH/Momentum Worldwide, the promotional marketing arm of Interpublic's McCann Worldgroup, and Creative Artists Agency.

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